Upgrade to Electric Adventure
Rivian targets R1S and R1T shoppers with limited-time lease, APR, discount and package offers, sends them to the Rivian offers page, and asks them to shop R1 builds or subscribe for updates.
Traced from live ads, Nov 6, 2026 · All Rivian's ads in this campaign →
People shopping for Rivian R1S and R1T vehicles
'Upgrade to electric' and 'limited-time offers on select R1 vehicles'
Current R1S and R1T offers, including '$500 discount', '1.99% APR', '3.99% APR', '2.99% APR', 'Save up to $2,500' and 'save up to $2,200'
None on the page
Click 'Shop R1S', 'Shop R1T' or 'See offer details', or submit Email and ZIP code to 'get updates, offers and invites'
The journey
Swipe or scroll sideways
Meta carousel and image ads lead with 'Upgrade to Electric Adventure' or 'Limited-time offers from Rivian' and link to Rivian's offers page.
The landing page leads with 'Offers' and 'Explore current offers for the R1S and R1T', then lists lease, APR, discount and package offers with shopping and offer-detail links plus an email updates form.
Steal this campaign.
Make your own version, from ad to one-pager, in your brand.
