Design your R2
Rivian targets R2 shoppers with Meta ads about hands-free assistance, space, charging, range and design choices, then sends them to an R2 builder that asks them to 'Reserve'.
Traced from live ads, Nov 6, 2026 · All Rivian's ads in this campaign →
People considering a mid-size electric SUV and configuring an R2
Choose trim, color and wheels, with 'up to 330 miles on single charge' and '225,000+ stations nationwide'
Build a Rivian R2, compare Performance, Premium and Standard trims, add options and reserve an R2 to join the waitlist
None on the page
Click 'Reserve' from the builder
The journey
Swipe or scroll sideways
Meta carousel and image ads lead with 'Design your R2' and tell people to choose trim, color and wheels, then link to the R2 builder.
The landing page leads with 'Build your Rivian R2', shows the configurator, trim choices, range, pricing, upgrades and summary, then asks people to 'Reserve an R2 to join the waitlist'.
Steal this campaign.
Make your own version, from ad to one-pager, in your brand.
