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Meta · campaign

Wayfarer - Shiny Black - Clear

People shopping for AI glasses see Meta carousel and video ads that say there is 'a pair of AI glasses designed for you' and send them to a Meta Store collection page for AI glasses with product cards and prices.

Traced from live ads, Nov 6, 2026 · All Meta's ads in this campaign →

2 steps Purchase Meta
Audience

People shopping for AI glasses for errands, training, marathons, travel, audio, performance, prescription, men and women

Hook

'From running errands to running marathons' and 'From smashing PBs to seeing the world'

Offer

A Meta Store collection of Meta, Ray-Ban and Oakley AI glasses, with filters like 'New arrivals', 'Under $300', 'Prescription', 'Audio' and 'Performance'

Proof

None on the page

Next step

Choose a product from the AI glasses collection or sign up for Meta news and updates by email

The journey

Swipe or scroll sideways
1Ad
Meta Meta carousel ad
Meta Meta carousel adMeta Meta video ad

Meta carousel ad with the headline 'Wayfarer - Shiny Black - Clear' says 'there’s a pair of AI glasses designed for you' and links to the Meta Store AI glasses collection page.

2Landing page
Meta Landing page

The page leads with 'Shop AI glasses', says they 'blend cutting-edge technology with iconic style', shows product cards with prices and monthly payment amounts, and includes an email sign-up for updates.

3The ask
A form on the pageThe page shows AI glasses product cards with colors, prices and monthly payment amounts, plus an email field that signs people up to receive updates and marketing messages from Meta.

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