Amazon · campaign

The holidays are here

Amazon targets holiday shoppers with early holiday deals, sends them to the Black Friday Deals page, and points them at discounted products to shop.

Traced from live ads, Nov 6, 2026 · All Amazon's ads in this campaign →

2 steps Purchase Meta

Audience

Holiday shoppers looking for early deals

Hook

'The holidays are here' and 'purrrfect' early holiday deals

Offer

Black Friday deals across everyday essentials, Amazon devices, and other departments

Proof

Deal labels, prices, list or typical prices, and countdown timers; no customer quotes or reviews on the page

Next step

Shop a deal from the Black Friday Deals page

The journey

Swipe or scroll sideways

1Ad

Meta video ad →

Meta video says 'The holidays are here' and 'They're here and purrrfect. Shop early holiday deals now,' linking to Amazon's Black Friday Deals page.

2Landing page

Landing page ↗

The page is titled 'Black Friday Deals 2025 | Amazon.com' and leads with deal sections, product prices, percentage discounts, and limited-time deal timers.

3The ask

A form on the pageThe deals page shows discounted product listings with prices, list or typical prices, limited-time deal labels, countdown timers, department navigation, cart, and search.