WLRN Modernized Public Media Fundraising
Nonprofit and small organization marketers see Meta ads about WLRN using a unified email and SMS approach, land on a Mailchimp case study, and are asked to get started with SMS or sign up.
Traced from live ads, Nov 6, 2026 · All Mailchimp's ads in this campaign →
Nonprofit and small organization marketers using email and SMS for fundraising
A South Florida PBS and NPR affiliate used Mailchimp SMS marketing to raise more, spend less, and connect with its audience
A WLRN case study leading to Mailchimp SMS marketing tools
WLRN quotes from Giselle Reid and Amber Boozan, plus '632% ROI on SMS spend during Fall 2025 fundraising drive', '47% higher SMS click-through rate than average Mailchimp SMS user', '80,000+ subscribers', and '$34K lift in donations' where the text cuts off
Click 'Get started with SMS' to the SMS marketing page, then 'Sign Up'
The journey
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Meta image ad says 'Unified. Simple. Effective' and 'See how a unified email and SMS approach helped one small organization raise more, spend less, and connect with their audience', linking to the WLRN case study.
The case study leads with 'WLRN Modernized Public Media Fundraising With Mailchimp SMS Marketing' and asks readers to 'Get started with SMS' or 'Sign up'.
The SMS marketing page leads with 'It’s easier than ever to drive growth with SMS', says Mailchimp pairs SMS with AI-powered email, and asks people to 'Sign Up' or 'See what’s new'.
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