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IBM · campaign

What if every risk was its own segment?

Insurers are targeted with IBM Consulting and Microsoft help to use governed data and AI for more precise renewal pricing, sending people to an IBM insurance AI page that asks them to contact IBM.

Traced from live ads, Nov 6, 2026 · All IBM's ads in this campaign →

Audience

Insurers working on underwriting, renewal repricing, data, and AI across Microsoft environments

Hook

'No two risks are exactly alike' and AI can make the segment 'a single person'

Offer

IBM Consulting builds a shared foundation on Microsoft for individual risk pricing and accurate renewal repricing

Proof

'85% Run in multi-cloud environments', '48% Higher Net Promoter Scores', '56K+ Microsoft Azure certifications', a Virgin Money case study, and IBM Institute for Business Value research

Next step

Click 'Get started' and contact IBM so an IBM Consulting expert can follow up

The journey

Swipe or scroll sideways
1Ad
IBM Meta carousel ad

Meta carousel ad says 'What if every risk was its own segment?' and explains that IBM Consulting and Microsoft help insurers use governed data and AI to price each risk more precisely at renewal, linking to the IBM insurance AI page.

2Landing page
IBM Landing page

The page leads with 'Underwriting has always been segmentation. AI makes the segment a single person.' and asks insurers to get started by contacting IBM.

3The ask
A form on the pageThe contact section says 'Tell us where AI is stuck, from underwriting to operations' and promises that an IBM Consulting expert will follow up to talk through use cases, the current Microsoft environment, and what it would take to scale.

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