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IBM · campaign

From AI ideas to AI in production

Banks with AI and modernization work see Meta carousel ads about governed data, run rate and AI in production, then land on an IBM banking page that asks them to contact IBM Consulting.

Traced from live ads, Nov 6, 2026 · All IBM's ads in this campaign →

Audience

Banks working on AI use cases, modernization and governed data foundations

Hook

AI ideas need a shared, governed data foundation before they can move into production

Offer

IBM Consulting banking experts to talk through AI, modernization priorities and the data foundation underneath them

Proof

IBM Institute for Business Value footnotes, 'more than 500 bank CIOs' in a joint study with BIAN, stats including '61% of bank executives say fraud detection is where AI will add the most value', plus PNC and Broadridge case study links

Next step

Click 'Contact us' so an IBM Consulting banking expert can follow up

The journey

Swipe or scroll sideways
1Ad
IBM Meta carousel ad
IBM Meta carousel adIBM Meta carousel ad

Meta carousel ads say 'From AI ideas to AI in production', 'Let your run rate fund what’s next' and 'AI built on governed data', and link to IBM's banking AI foundation page.

2Landing page
IBM Landing page

The page leads with 'Your bank has plenty of AI ideas' and says IBM helps banks build the governed data foundation that takes AI from idea to production, then asks banks to contact IBM.

3The ask
A form on the pageThe page says to tell IBM where the bank is with AI and modernization today, from 'one pilot or a dozen', and says an IBM Consulting banking expert will follow up to talk through priorities and the data foundation underneath them.

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