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Figma · campaign

Design at the speed of thought

Design and product teams are shown ads for Figma AI and Figma Make that promise a shorter path from idea to prototype, and they land on Figma Make, which asks them to get started or use the prompt box.

Traced from live ads, Nov 6, 2026 · All Figma's ads in this campaign →

Audience

Design and product teams turning ideas into prototypes, UI changes, and shipped work

Hook

'Take the shortest path from thought to finished thing' and 'Prompt your ideas to life with Figma AI'

Offer

Figma Make, with prompts, design context, Make kits, attachments, comments, plan mode, and local codebase work in closed beta

Proof

Quotes from Brian Muehlenkamp, Product Manager at Ticketmaster, and Vishal Kapoor, SVP of Product at Affirm; the page says 'The products you love are designed in Figma'

Next step

Click 'Get started' to sign up, or type into 'What do you want to make?' on the Figma Make page

The journey

Swipe or scroll sideways
1Ad
Figma Google video adFigma Meta carousel ad

Meta carousel leads with 'Design at the speed of thought. Try Figma AI for free.' and says 'Take the shortest path from thought to finished thing. Bring your ideas to life with Figma AI.' before linking to Figma Make.

2Landing page
Figma Landing page

The page leads with 'Figma Make' and 'Prototype. Polish. Ship. Your ideas get real in Figma Make.' with a prompt field asking 'What do you want to make?' and a 'Get started' call to action.

3The ask
Figma Next page

The next page is a Figma Learn help article for 'Make in your local codebase' that says the feature is available to try for free in closed beta for a limited number of users and explains connecting a GitHub repository, editing a running app, creating branches, and opening a pull request.

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