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Figma · campaign

The Guide To Building An AI-Native Organization

Product builders and leaders are targeted with a guide on how teams at Adyen, Atlassian, Rocket, and more are making AI part of day-to-day work, sending them to a Figma report page that asks them to complete a form to download the report.

Traced from live ads, Nov 6, 2026 · All Figma's ads in this campaign →

Audience

Product builders and leaders trying to become AI-native

Hook

AI is creating friction when teams have an adoption problem, and teams need systems and habits that make AI useful

Offer

The guide to building an AI-native organization

Proof

Mentions teams at Adyen, Atlassian, Rocket, and more; no quotes, stats, reviews, or customer logos on the page

Next step

Complete the form with work email, name, company, job title, company size, and promo email opt-in to get the report

The journey

Swipe or scroll sideways
1Ad
Figma LinkedIn ad
Figma LinkedIn adFigma LinkedIn ad

LinkedIn image ads lead with 'A guide to building an AI-native org' and say teams at Atlassian, Adyen, Rocket, and more are building AI fluency and changing day-to-day work, linking to the report page.

2Landing page
Figma Landing page

The landing page leads with 'The guide to building an AI-native organization' and asks visitors to complete a form to download the report.

3The ask
Behind a formThe form asks for work email address, first name, last name, company name, job title, company size, and promo email opt-in, and promises the full report.

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