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Figma · campaign

Figma’s Agent

Designers see ads for Figma’s AI agent to explore ideas, make bulk edits, and finish repetitive tasks, then land on a Figma agent page that asks them to 'Get started for free' or 'Try agent for free'.

Traced from live ads, Nov 6, 2026 · All Figma's ads in this campaign →

Audience

Designers using Figma for layouts, user flows, feedback, design systems, motion, plugins, and design tasks

Hook

Figma’s agent can 'create, edit, and refine' on the canvas, including bulk edits, mock text, layout directions, user flows, and summaries of feedback

Offer

Try Figma’s agent for free inside Figma, with paths to 'Explore plans' and 'Contact sales'

Proof

One quote from Paavan Buddhdev, Product Designer, Granola: 'Figma’s agent has been a massive time saver.'

Next step

Click 'Get started for free' or 'Try agent for free' and go to Figma signup

The journey

Swipe or scroll sideways
1Ad
Figma Google video ad
Figma Meta carousel adFigma Meta carousel ad

Meta carousel ads tell designers to 'Speed up workflows with Figma’s agent' and say it can explore ideas, make bulk edits, and finish repetitive tasks, linking to the Figma agent page.

2Landing page
Figma Landing page

The landing page leads with 'Ask Figma’s agent to create, edit, and refine' and asks visitors to 'Get started for free' or 'Try agent for free'.

3The ask
Needs an accountThe page sends people to Figma signup to start using Figma for free; no form fields are shown on the agent page.

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