State of AI Engineering
AI engineering teams are targeted with a report on production LLM telemetry, model adoption, agent frameworks, token usage and failure modes, sending them to a Datadog report page that asks them to download the report.
Traced from live ads, Nov 6, 2026 · All Datadog's ads in this campaign →
AI engineering and engineering teams running LLM systems in production
'What production LLM telemetry from 1,000+ organizations reveals about AI in the real world'
The 'State of AI Engineering' report with findings on model provider adoption, LLM tech debt, agent framework adoption, token costs and prompt caching
The page says Datadog analyzed LLM telemetry from 'more than 1,000 Datadog customers'; no customer logos, quotes or reviews on the page
Fill out the Marketo form to 'Download' the report
The journey
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Meta carousel and image ads plus LinkedIn image ads lead with 'The State of AI Engineering Today' and 'State of AI Engineering 2026', saying the report benchmarks AI systems in production and links to the report page.
The page leads with 'State of AI Engineering' and 'What production LLM telemetry from 1,000+ organizations reveals about AI in the real world', then asks for contact and company details to download the report.
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