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Atlassian · campaign

Welcome to great meetings with less work

Loom targets teams that use video messages, meeting recordings, screenshots, and async updates; the ads promise instant recordings, recaps, action items, screen capture, and fast feedback, and send people to the Loom product page where Atlassian asks for a work email to sign up.

Traced from live ads, Nov 6, 2026 · All Atlassian's ads in this campaign →

Audience

Teams using Loom for meetings, async video, product updates, screenshots, feedback, and presentations

Hook

'Welcome to great meetings with less work' and 'Skip meetings with Loom'

Offer

Loom for video messages, meeting recaps, screenshots, agent prompts, and the all-new Loom for Mac

Proof

Quotes from Natalia Lezhai, Ronny Katzenberger, JR Harrell, Laura Bennett, and Sean Stanley, plus 'Read the story' links; no customer logos on the page

Next step

Enter a work email, sign up with Google, or download Loom for Mac

The journey

Swipe or scroll sideways
1Ad
Atlassian Google video ad
Atlassian Meta carousel adAtlassian LinkedIn ad

Meta carousel leads with 'Welcome to great meetings with less work' and says to invite Loom to a video call for an instant recording, recap, and action items, linking to the Loom product page.

2Landing page
Atlassian Landing page

The page leads with 'Video that moves work forward' and says Loom turns video messages and meeting recordings into clear context and next steps for teammates and AI tools, then asks for a work email to 'Sign up'.

3The ask
A form on the pageThe sign-up form asks for 'Work email' and says to use a work email to find teammates and get access to Rovo AI, with an option to continue with Google.

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