Agents build. You direct.
Software development teams are told Jira agents can pick up details, show agent work, and keep humans in the loop, then sent to Jira for AI-native software development where the page asks for a work email to sign up.
Traced from live ads, Nov 6, 2026 · All Atlassian's ads in this campaign →
Software development teams planning, orchestrating, reviewing, and scaling AI agent work in Jira
Agents can use context, build from requirements, show their work, and keep people in control
Jira for AI-native software development, with Rovo AI access from a work email sign-up
Stats from the Atlassian Engineering Productivity Study, 2026: '44% better answer quality' and '48% fewer tokens'; quotes from Jeff Arbor, Jiakan Wang, Jason Andrews, Martin Bild, and Matt Chester, including Statsig and tooling spend claims on the page
Enter a work email and select 'Sign up' to find teammates and get access to Rovo AI
The journey
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Meta carousel and image ads lead with 'Agents build. You direct.', 'Agents with full context', 'More building, less updating', and 'Delegate to agents without losing track', then link to the Jira AI-native software development page.
The page leads with 'Any agent. Any model. One team.' and asks for a work email to 'find teammates and get access to Rovo AI'.
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