Start with context, not from scratch
Atlassian targets teams using Confluence for docs, decisions, knowledge, and AI context, with ads promising synced work and easier collaboration, then sends people to the Confluence product page where the page asks them to sign up with a work email.
Traced from live ads, Nov 6, 2026 · All Atlassian's ads in this campaign →
Teams that need docs, decisions, meeting notes, runbooks, specs, and shared knowledge in one workspace
Confluence keeps work in sync and gives teams and AI agents trusted context
Confluence with Rovo AI, including answers, summaries, audio briefings, drafts, charts, slides, agents, and stale-content markers
Atlassian says it was named a Leader in the 2026 Gartner® Magic Quadrant™ for Collaborative Work Management, and the page includes customer quotes plus claims of 'over 800 hours and $500k per year' saved and 'increase throughput by 200%'
Enter a work email to sign up, or continue with Google
The journey
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Meta carousel leads with 'Turn ideas into action with Confluence' and says 'Confluence makes it easy for Reddit employees to collaborate and find information,' with a Sign up button linking to the Confluence page.
The page leads with 'Start with context, not from scratch,' explains Confluence as trusted context for teams and AI agents, and asks for a work email to sign up.
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