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Apple · campaign

Apple iPhone 18 Pro

People shopping for a new iPhone see Meta carousel ads for 'Apple iPhone 18 Pro 256GB Silver', 'Apple iPhone 18 Pro Max 256GB Glacier' and 'Apple iPhone 18 Pro 256GB Black' with trade-in savings, then land on Apple's iPhone shop page where the main path is to buy an iPhone.

Traced from live ads, Nov 6, 2026 · All Apple's ads in this campaign →

2 steps Purchase Meta
Audience

People shopping for a new iPhone in India

Hook

'Save on a new iPhone 18 Pro by trading in your current phone.'

Offer

'Get up to 12 months of No Cost EMI' plus 'up to ₹7000.00 instant cashback' on selected iPhone models with eligible cards, and 'Get up to ₹17500.00–₹81500.00 in credit towards iPhone Duo or iPhone 18 Pro' with eligible trade-in

Proof

None on the page

Next step

Choose 'Buy - iPhone 18 Pro & iPhone 18 Pro Max' from the iPhone shop page

The journey

Swipe or scroll sideways
1Ad
Apple Meta carousel ad
Apple Meta carousel adApple Meta carousel ad

Meta carousel ads name specific iPhone 18 Pro and iPhone 18 Pro Max models, say shoppers can save by trading in their current phone, and link to Apple's iPhone shop page.

2Landing page
Apple Landing page

The page leads with 'Shop iPhone', Diwali-season financing and cashback offers, model cards, trade-in credit, switching help and accessories, then asks shoppers to choose a 'Buy' path for a model.

3The ask
A form on the pageThe page offers a purchase path for 'iPhone 18 Pro & iPhone 18 Pro Max' with pricing shown as 'From ₹13158.00/mo.' or '₹164900.00'.

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