The move

The post opens "Introducing Notion Sites—the easiest way to make a website", then "We turned Notion’s \"Publish\" button into a full suite of features, including custom domains." A 16-second video shows a wedding page for "Stephanie ❤️ Kyle" with a save-the-date card and a map.

Why it works

• Our readNaming the existing Publish button makes the new product feel like something users already half-own, which should make it feel easier to try.
• Our readListing uses (personal websites, portfolios, travel guides) next to "just one click" keeps the promise concrete and small.
• Our readShowing a wedding page instead of a product tour makes the output the demo.

What not to copy

Only copy the reframe if your launch really extends something users already use. Skip the claims about ease. Keep the pairing of a familiar control, a short list of uses and an output-as-demo video.