The lesson
Announce a new feature with three short imperative promises in the post and show the product menu in the video preview.
The move
The post reads "Introducing Notion AI" and then "Write faster. Think bigger. Augment your creativity." The 00:57 video shows a dark Notion page titled "Introducing Notion AI" with a "Draft with AI assist" list: Empty page, Blog post, Brainstorm ideas, Pros and cons list.
Why it works
- Our readThe menu items are ordinary tasks a Notion user already does, so the preview shows what the feature is for before anything plays.
- Our readThree verbs-plus-payoff fragments are quick to scan in a feed and each names a different outcome.
What not to copy
Skip "Augment your creativity", which is vague and could sit on any AI launch. Keep the habit of putting concrete starter tasks on screen in the thumbnail.
