The move

The post reads "We're excited to introduce: Linear, the issue tracking tool you'll enjoy using.", then a vision sentence, then "Sign up for early access at: linear.app". A second line points to a Medium announcement. The attached link card, from linear.app, shows a white logo and "Linear" on near-black, captioned "Linear – The system for product development".

Why it works

• Our read"You'll enjoy using" makes enjoyment the claim, which is a different promise than speed or features for a category of tools people tolerate.
• Our readThe early-access link comes first and the longer read second, so the order matches how much effort each asks.
• Our readThe media card is only a logo on dark, which keeps the preview quiet and leaves the copy to carry the message.

What not to copy

The sentence "Our vision is to create more enjoyable and efficient way to manage software development" is generic and could be about anyone. Keep the feeling-first positioning and the two ranked links.