The lesson
Turn a big ad into a site led by the spokesperson, with a "make a website" button in view from the first screen.
The move
The landing view shows rows of identical men in dark suits behind a tall white title, "THE SINGULARITY", with "STARRING ADAM DRIVER" beneath it. A "WATCH THE BIG GAME AD" button sits in the middle. "MAKE A WEBSITE" is a white button top right, and a round badge in the corner reads "MAKE A WEBSITE WITH ADAM".
Why it works
- Our readThe crowd of identical figures reads as the concept at a glance, so the title does not need a subhead to explain it.
- Our readWatching the ad and making a website both sit on the first screen, so the reader can pick either without scrolling.
- Our readThe circular badge with the actor's face turns the call to action into a character, which gives the sales button a personality.
What not to copy
Don't count on a famous face; that only works for a campaign with one. Keep a product action visible on every screen of an entertainment-led page.
