The move

Under the heading "See why Rippling wins", a grid of cards shows rival logos (ADP, BambooHR, Gusto, Paychex, Workday, Warp and more), each titled "Rippling vs. [name]" with a "Compare" link. A "Ready to chat?" form with work email, company, employee count, country, phone and product interest follows.

Why it works

• Our readUsing the rival's logo lets a reader spot the tool they use before reading any text.
• Our readThe grid cards carry no argument beyond a logo and a link, which keeps the list quick and leaves persuasion to each comparison page.
• Our readA demo form under the grid catches the reader who has seen their rival listed and is ready to talk.

What not to copy

Don't list rivals you can't back up on their own page. Keep the one-card-per-competitor structure.