The lesson
If you can't publish prices, replace the pricing table with a quote form and the proof that makes the form worth filling in.
The move
On a purple hero, "The platform for companies that want to grow faster" sits beside a "Request a free Rippling quote" form. Badges below include Software Advice 4.9, G2 4.8 and a PC Magazine Editor's Choice. A Chess.com quote shows "30sec" and "90min" stats, then a seven-question FAQ including "How much does Rippling cost?" and a demo request form.
Why it works
- Our readPutting the quote form at the top says plainly that price depends on what you need.
- Our readRating badges just below the form give reassurance at the point of hesitation.
- Our readA cost question in the FAQ lets a visitor who wants a number find the nearest answer.
What not to copy
Don't hide pricing if your product is simple enough to list. Keep ratings next to the form.
