All landing pages
Ramp landing page

The lesson

Label each plan with a one-word capability tag, then let the feature lists run long within each card.

The move

"Start for free. Scale with Intelligence." heads three cards tagged "AI-assisted" (Free $0/mo/user), "AI-powered" (Plus $15/mo/user, outlined in yellow-green) and "AI-tailored" (Enterprise Custom). Each has an email field and button in the card, then feature lists by area. A collapsible comparison table follows, then a four-question FAQ and "Time is money. Save both."

Why it works

  • Our readThe tag above each card gives the plan a one-word identity before any feature is read.
  • Our readA work-email field inside each card lets a visitor act from the plan they are reading; Free and Plus start for free, Enterprise contacts sales.
  • Our readHighlighting only Plus with a colored outline points the eye at the middle plan.

What not to copy

Don't copy 'AI-' labels unless they describe your tiers. Keep the in-card email capture.

More from Ramp

More landing pages