The lesson
Put a peer's result in the body, the reader's question in the headline, and the proof one click away.
The move
Peer result first in the body, repeated in the image under a cost line ("Fuel costs are up 70%"), then a headline question that turns it on the reader, then a landing page that is the exact story the ad cites.
Why it works
- MeasuredCompany-targeted at 1k–5k impressions: an account list, not a broad segment.
- Our readA named peer from the reader's own industry is proof that is easy to repeat internally. The question does the personalization the copy can't.
What not to copy
The client name, the figure and the line. Keep the order: peer number, reader's question, matching proof page.
