The move

The post opens with "The best ad I've seen this week" and "Nailing 4 basic principles of advertising", then numbers them, starting with "Show them when to use it" and "Make them feel it". The attached image is a Corona billboard showing a bottle lying on the horizon like a setting sun.

Why it works

• Our readA fixed title and a numbered structure make each week's post easy to recognise and easy for a reader to scan.
• Our readThe post links a concrete ad to the author's own research, so the seller of research gets to show the thinking on something people can look at.

What not to copy

Don't copy the Corona example or the claims attributed to the author's research. Keep the repeatable frame: one visible example, a few named principles, and a line that points to your own work.