The lesson
Caption a talking-head video with an executive-framed headline on top and the spoken argument in large subtitles below.
The move
A banner above the clip reads "HOW EXECUTIVES SHOULD MEASURE MARKETING" in bold navy. Below the speaker, in his headphones with a studio microphone in frame, the subtitle reads "how much it costs you to get a customer." The post text begins "Lead Gen vs. Demand Gen."
Why it works
- Our readThe banner names a reader (executives) and a job (measuring marketing), so a scroller can self-select before the video plays.
- Our readLarge subtitles that carry the spoken claim help the clip make sense with sound off.
What not to copy
Don't copy the mic-and-headphones setup as a look. Keep a headline that addresses a specific reader and subtitles that carry the argument.
