The lesson
Have several credible people announce one launch to one audience in one week, each in their own words.
The move
Recruit outside and inside voices, let each write in their own words, and boost all their posts to one audience around one date.
Why it works
- MeasuredEach voice ran at 1k–5k impressions to the same targeted audience in the same week.
- Vendor claimLinkedIn's Snowflake case study reports thought leader ads at 2.7x the click-through of single image ads. (source)
- Our readAn analyst's own post, opening on his word of the year, reads as his view rather than Influ2's ad copy.
What not to copy
The people, their posts and the event. Keep: many voices, their own words, one audience, one week.
