The move

The post opens "The New York Times profiled a start-up with 28 employees serving nearly 50 million users." and then "That company is us." It argues for generalists and small teams, names Claude, Cursor and NotebookLM, and gives three short examples. It ends on a New York Times-style clipping headed "Tech Start-Ups Use A.I. to Grow Fast With 'Tiny Teams'".

Why it works

• Our readThe outside publication does the credibility work in the first line, so the founder's own claims after it read as explanation.
• Our readThe post sells Gamma through its own staffing example, which makes it read more like an argument about teams than a pitch.
• Our readThree one-sentence examples (a PM, a marketing lead, a design team) let readers in different roles each recognize themselves.

What not to copy

Don't copy this unless a reputable outlet has covered you; the opener only works with real press. Keep the structure: outside proof, then a point of view, then small concrete examples.