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The lesson

Put the customer's before-state and the number it collapsed to in the post copy, so the case study sells before anyone opens the document.

The move

The copy above the creative reads "Canva ran 10+ card programs across 190 countries with no single view of spend. See how they consolidated to one." The document cover splits "CASE" and "STUDY" across an orange gradient, with the Brex | Canva logo lockup between them and a bar reading "How Canva consolidated 10+ card programs".

Why it works

  • Our read"10+" programs becoming "one" is a complete story in one line, so the copy makes the point without any swiping.
  • Our readOversized type labeled CASE STUDY tells the reader what kind of asset this is, while the logo lockup shows the customer is named and on board.

What not to copy

Skip the Canva figures; you need your own customer's numbers, with permission. Keep the structure of a named customer, a messy starting count, and one resolved outcome.

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