The lesson
In an event carousel, open with the booth, give each later card one agenda day, and save the invite-only ask for last.
The move
Use the carousel's sequence as the event's sequence. An opening card gives the booth and dates, each following card is a day written in the buyer's language, and the last card holds the scarce ask.
Why it works
- Our readThe format matches the content: swiping through is reading the agenda.
- Our readPutting the invite last means it reaches readers who have already seen the full agenda, which suits an invite-only reception.
What not to copy
The doctrine terms, the event and the booth. Keep: opening card, one card per day, buyer vocabulary, exclusive ask last.
