The move

A dark page titled "Pricing" shows Free $0, Basic $10, Business $16 per user/month and Enterprise Custom, each a short checklist. Below come "Trusted by more than 40,000 companies" with logos, a feature table grouped under headings such as Core, Integrations, Linear Asks, Security and Support, and a banner, "Built for the future. Available today."

Why it works

• Our readVery little copy on the cards signals confidence and leaves the reader to compare the checkmarks.
• Our readGrouping the table under named headings makes a long list easy to scan for one need, like security.
• Our readTwo buttons on the Business column, Get started and Contact sales, serve self-serve and sales-led buyers in the same place.

What not to copy

Don't copy the sparse style if your plans need explaining. Keep the grouped comparison headings.