Twilio · campaign

Don't leave us hanging

People who started a Twilio sign-up but did not finish see Meta carousel ads telling them they are close to ready, then land on Twilio's free sign-up page where the ask is to start a free trial.

Traced from live ads, Nov 6, 2026 · All Twilio's ads in this campaign →

2 steps Free trial Meta

Audience

People who started a Twilio sign-up but did not finish

Hook

Your account is 'this close to ready' and the final step takes 'less than 30 seconds'

Offer

Start a free trial to test the Twilio platform with 'No credit card required' and 'Access to all products across the Twilio platform'

Proof

None on the page

Next step

Fill in first name, last name, email address and password, accept the terms, then click 'Continue'

The journey

Swipe or scroll sideways

1Ad

Meta carousel ad →

Meta carousel retargeting ad says 'Don't leave us hanging' and tells people 'Your Twilio account is this close to ready' before sending them back to Twilio sign-up.

2Landing page

Landing page ↗

The page leads with 'Sign up for free' and 'Start your free trial today' and asks for account details to continue.

3The ask

A form on the pageThe form asks for first name, last name, email address, password, terms agreement and optional marketing consent, and promises a free trial that can unlock Twilio products including Twilio SendGrid and Twilio Segment.