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Red Hat · campaign

Learn, network, talk tech

Red Hat targets developers, open source enthusiasts, and Red Hat technology users with Meta carousel ads for local Red Hat User Group events, sends them to the North America Red Hat User Groups page, and asks them to register for an event.

Traced from live ads, Nov 6, 2026 · All Red Hat's ads in this campaign →

Audience

Developers, open source enthusiasts, and Red Hat technology users in North America

Hook

'Learn, network, talk tech' at a local Red Hat User Group event

Offer

A city-level Red Hat User Group event to 'share experiences and common interests,' learn about Red Hat solutions, and network with peers

Proof

None on the page

Next step

Click 'Register now' for a listed city event

The journey

Swipe or scroll sideways
1Ad
Red Hat Meta carousel adRed Hat Meta carousel ad

Meta carousel ads say 'Learn, network, talk tech,' 'RSVP: Red Hat User Group,' and 'Register to join us,' and link to the North America Red Hat User Groups page.

2Landing page
Red Hat Landing page

The landing page leads with 'Red Hat User Groups North America,' explains RHUGs as informal gatherings for developers and open source enthusiasts, lists upcoming city events, and asks visitors to register.

3The ask
Red Hat Next page

The registration page leads with 'Birmingham Red Hat User Group,' the date, time, location, event overview, 'What We'll Cover,' and 'Key Takeaways' for the session.

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