Now Playing on Netflix
Netflix targets people looking for horror, thrillers and Halloween viewing with ads promising 'tonight's mood' and titles 'streaming now on Netflix', sending them to a 'Netflix & Chills' genre page that asks for an email to 'Join Now'.
Traced from live ads, Nov 6, 2026 · All Netflix's ads in this campaign →
People looking for horror, thrillers and Halloween viewing on Netflix
'Laughs, thrills, tears, thrills again' and 'Stream if you dare'
'Netflix & Chills' with Halloween horrors, twisted thrillers and terrifying tales
Title rows and titles on the page; no customer logos, quotes, stats or reviews
Enter an email address and click 'Join Now'
The journey
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Meta carousel and image ads lead with 'Now Playing on Netflix', 'Stream if you dare' and horror titles 'streaming now on Netflix', linking to the Netflix genre page.
The landing page leads with 'Netflix & Chills', says 'Explore Halloween horrors, twisted thrillers and terrifying tales', shows title rows, and asks for an email address to join.
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