Made In · campaign

Cast Iron Made In The USA To Chef Spec

Home cooks and cookware buyers see Meta carousel ads for American-made cast iron 'built to chef-spec' and land on a product page for the 'Seasoned Cast Iron Skillet' that asks them to add it to cart.

Traced from live ads, Nov 6, 2026 · All Made In's ads in this campaign →

2 steps Purchase Meta

Audience

Home cooks and cookware buyers looking for cast iron made in the USA

Hook

'The first American-made cast iron engineered to chef specifications' with pre-seasoning, a smooth machined surface, trigger grip handle, and thinner walls

Offer

The 'Seasoned Cast Iron Skillet' in 8", 10", 12", 14", or '3-Piece Set', starting from the shown 8" skillet at '$129'

Proof

'4.9 out of 5 stars' and '118 reviews', plus page claims of 'Made in the USA', 'Sand-Cast at a Single American Foundry', '60-Day Returns', and 'Lifetime Warranty'

Next step

Choose a size and click 'Add to Cart | $129'

The journey

Swipe or scroll sideways

1Ad

Meta carousel ad →

Meta carousel ads lead with 'Cast Iron Made In The USA To Chef Spec' and link to the cast iron fry pan product page.

2Landing page

Landing page ↗

The product page leads with 'Seasoned Cast Iron Skillet', 'NEW', 'READY TO SHIP', 'MADE IN USA', a '$129' price, size choices, add-ons, and cart purchase flow.

3The ask

A form on the pageThe product page asks buyers to choose a size, optionally add a 'Glass Frying Pan Lid' or 'Carbon Steel/Cast Iron Cleaning Set', and add the skillet to cart for Shopify checkout.