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Made In · campaign

Built for Chefs. Loved by Home Cooks

Home cooks shopping for cookware see Meta carousel ads for the 'Stainless Clad Saucier' with a French chef and restaurant-use angle, then land on the product page where Made In asks them to add the 3 QT saucier to cart.

Traced from live ads, Nov 6, 2026 · All Made In's ads in this campaign →

2 steps Purchase Meta
Audience

Home cooks buying a saucier for sauces, risotto, pasta and induction cooktops

Hook

A chef-used pan with a rounded, cornerless bottom that makes 'the silkiest sauces' and keeps food from getting stuck in edges

Offer

The 'Stainless Clad Saucier' in 2 QT, 3 QT or 5 QT, with add-ons like the 'Stainless Steel Cleaning Set' and 'Wooden Spoon'

Proof

'Great product! I love to cook with Made In!' from Randy S., 'Verified Buyer', plus 'Lifetime Warranty', '60-Day Risk Free Trial' and 'Free Shipping Over $99'

Next step

Choose the size, handle finish and add-ons, then click 'Add to Cart | $179'

The journey

Swipe or scroll sideways
1Ad
Made In Meta carousel adMade In Meta carousel ad

Meta carousel ads lead with 'Built for Chefs. Loved by Home Cooks', 'This is my favorite pan of all time' and 'My Favorite and Most Unique Piece of Cookware', then link to the 3 QT Stainless Clad Saucier product page.

2Landing page
Made In Landing page

The product page leads with 'Stainless Clad Saucier', the 'BEST SELLER' badge, '$179', a short French chef favorite description, size choices and the cart button.

3The ask
A form on the pageThe product page asks shoppers to select size, handle finish and optional add-ons before clicking 'Add to Cart | $179'.

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