Made In · campaign

Grow Up And Get Made In's Stainless Steel Pans

Home cooks shopping for stainless cookware see Meta ads about '5-ply stainless' pans used in 'top restaurants,' then land on Made In's 10" Stainless Clad Frying Pan product page, which asks them to buy.

Traced from live ads, Nov 6, 2026 · All Made In's ads in this campaign →

2 steps Purchase Meta

Audience

Home cooks considering a stainless frying pan

Hook

'Grow Up And Get Made In's Stainless Steel Pans' and 'If I could only use one pan, this would be it'

Offer

The 10" 'Stainless Clad Frying Pan' for '$139' with '60-Day Risk Free Trial,' 'Lifetime Warranty,' and 'Free Shipping Over $99'

Proof

The ads say Made In is 'in the kitchens of top restaurants.' The page shows 'READY TO SHIP,' 'MADE IN ITALY,' warranty, trial, shipping, and a partial customer quote: 'I use them for almost everything now. Amazin'

Next step

Choose size, add-ons, or personalization, then click 'Add to Cart | $139'

The journey

Swipe or scroll sideways

1Ad

Meta carousel ad →

Meta carousel and video ads lead with 'Grow Up And Get Made In's Stainless Steel Pans,' 'Meet my favorite pan,' '5-ply stainless heats evenly,' and link to the 10" Stainless Clad Frying Pan page.

2Landing page

Landing page ↗

The product page leads with 'Stainless Clad Frying Pan,' price '$139,' size options, add-ons, Afterpay, and purchase assurances, then asks shoppers to add it to cart.

3The ask

A form on the pageThe purchase flow starts from the product page, which asks shoppers to choose a size, optional add-ons, optional 'Personalize + $30,' and then add the pan to cart through Shopify checkout.