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Logitech · campaign

MX Master 4

Logitech targets people shopping for a productivity mouse, promising 'customizable haptic feedback' and 'precision you can feel', sending them to the MX Master 4 product page where the main ask is to add the mouse to cart.

Traced from live ads, Nov 6, 2026 · All Logitech's ads in this campaign →

2 steps Purchase Meta
Audience

People shopping for a high-performance wireless mouse for daily workflow

Hook

'Feel your workflow' with haptic feedback on actions and shortcuts

Offer

MX Master 4 for £119.99, with 'Save an extra 10% on any MX Keyboard when you buy it with MX Master 4' and special offers listed on the page

Proof

'673', 'Best Seller', 'The Guardian' quote 'The best work mouse you can buy', and a Logitech Ergo Lab study from 2025 with 37 MX Master mouse users across 8 desktop actions

Next step

Choose the Graphite MX Master 4 and click 'ADD TO CART'

The journey

Swipe or scroll sideways
1Ad
Logitech Meta carousel adLogitech Meta carousel ad

Meta video and carousel ads lead with 'MX Master 4', 'Feel your workflow', haptics, precision, control, and shortcuts, and link to the product page.

2Landing page
Logitech Landing page

The product page leads with 'MX Master 4', 'Feel precision with haptic feedback', price, color, stock status, special offers, and asks shoppers to add it to cart.

3The ask
A form on the pageThe purchase step starts from 'ADD TO CART' for the Graphite MX Master 4 at £119.99, with 'In stock. Ready to ship' on the page.

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