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ElevenLabs · campaign

Change Who’s In The Shot

Creators, video editors, filmmakers, marketers and ad teams see Meta video ads for Recast, which says they can swap the character in a video while keeping the shot, then lands them on a Recast page with 'Try Recast', 'Join free', and paid Creator plan calls to action.

Traced from live ads, Nov 6, 2026 · All ElevenLabs's ads in this campaign →

2 steps Purchase Meta
Audience

Creators, influencers, video editors, filmmakers, marketers and ad teams working with existing video footage

Hook

'Swap the character' while the lighting, composition, motion, camera movement, cuts, and original audio stay as they were

Offer

Upload a clip and one photo, then use Recast to change who is in the shot

Proof

'Join 7,500,000+ creators & brands' in the ad, 'Trusted by the world’s leading creators and brands' on the page, and several 'Verified G2 review' quotes

Next step

Click 'Try Recast' or choose 'Join free', 'Subscribe for $1', or 'Get 50% off Creator'

The journey

Swipe or scroll sideways
1Ad
ElevenLabs Meta video adElevenLabs Meta video ad

Meta video ads explain that Recast swaps the character in any shot, asks for a video and a reference photo, and link to the Recast page.

2Landing page
ElevenLabs Landing page

The page leads with 'Change who’s in the shot, not the shot', repeats 'Upload a clip and one photo', explains how Recast works, then says Recast runs on Creator plans and above.

3The ask
Needs an accountThe page has no form fields; it offers 'Try Recast', 'Join free', 'Subscribe for $1', and Creator plan purchase buttons such as 'Get 50% off Creator'.

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