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Atlassian · campaign

The State of AI in Service Management

Atlassian targets service management leaders with a digital event on moving beyond 'siloed ticket queues and reactive firefighting,' sends them to an Atlassian webinar registration page, and asks them to register for the event.

Traced from live ads, Nov 6, 2026 · All Atlassian's ads in this campaign →

Audience

Service management, IT, HR, customer service, and service operations leaders looking at AI adoption

Hook

The 'old service playbook' was built for 'siloed ticket queues and reactive firefighting'

Offer

A 'two-hour digital event' with '3-session' coverage of AI in service management

Proof

Named speakers from Atlassian, Forrester, Seven Media Group, and Logicalis; no stats, reviews, or customer logos on the page

Next step

Register with contact and company details for the digital event

The journey

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1Ad
Atlassian LinkedIn video adAtlassian LinkedIn ad

LinkedIn and Meta video and image ads promote 'The State of AI in Service Management: A Digital Event' and link to the Atlassian webinar registration page.

2Landing page
Atlassian Landing page

The landing page leads with 'DIGITAL EVENT DECEMBER 8, 2026' and 'The State of AI in Service Management,' then asks visitors to 'Register now.'

3The ask
Behind a formThe registration form asks for first name, last name, company email, job title, company name, company size, country, and related registration fields, and promises access to the digital event.

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