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Athletic Brewing · campaign

Non-Alcoholic Beer

Football-season beer shoppers see Meta video and carousel ads about 'great taste' and being 'dialed at work the next day,' then land on a shop-all collection that asks them to buy non-alcoholic beer or claim a welcome offer.

Traced from live ads, Nov 6, 2026 · All Athletic Brewing's ads in this campaign →

3 steps Purchase Meta
Audience

Football fans shopping non-alcoholic beer for game day

Hook

'Wild during the game, dialed at work the next day' and 'Don’t pass on great taste this football season'

Offer

Shop non-alcoholic brews, with a welcome offer to 'Save 20% + Free Shipping' when buying any four 6-packs and/or 4-packs

Proof

'Best Seller' and 'Award-Winning' labels; no reviews, quotes, customer logos, or customer stats on the page

Next step

Click 'GET THE OFFER,' select packs on the welcome offer page, then use Shopify checkout

The journey

Swipe or scroll sideways
1Ad
Athletic Brewing Meta video adAthletic Brewing Meta video ad

Meta video and carousel ads use football, Dak Prescott, and non-alcoholic beer lines like 'Game recognizes game' and link to the shop-all collection.

2Landing page
Athletic Brewing Landing page

The collection page lists 'Non-Alcoholic Beer,' filters, prices, product cards, 'ADD TO CART' buttons, and a 'SAVE 20% + FREE SHIPPING' block that asks shoppers to get the offer.

3The ask
Athletic Brewing Next page

The welcome page repeats 'CLAIM YOUR WELCOME OFFER,' says buying any four 6-packs and/or 4-packs gets 'FREE SHIPPING' and '20% OFF,' and shows selectable non-alcoholic beer packs with quantity controls.

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