Athletic Brewing · campaign

Pumpkin Perfect 🎃

People shopping fall non-alcoholic beer see Meta ads for 'NA Dark & Gourdy' as a 'Limited time only' pumpkin release, land on the product page, and are asked to add a 6-pack to cart or join the club.

Traced from live ads, Nov 6, 2026 · All Athletic Brewing's ads in this campaign →

2 steps Purchase Meta

Audience

People shopping seasonal non-alcoholic beer for fall

Hook

'Malt, spice, and pumpkin in perfect balance' for a limited-time fall release

Offer

'Dark & Gourdy' Pumpkin 6-Pack for $14.99, with an Athletic Club option at $29/yr and $10.99 member price

Proof

4.3 / 5 from 816 reviews, review distribution, and named recent reviews on the product page

Next step

Choose quantity and click 'ADD TO CART', or 'Join The Club' for the Athletic Club option

The journey

Swipe or scroll sideways

1Ad

Meta ad →

Meta image and carousel ads say 'Pumpkin Perfect 🎃' and 'Some fall traditions are too good to gatekeep', then link to the Dark & Gourdy product page.

2Landing page

Landing page ↗

The product page leads with 'Limited', '816 reviews', 'DARK & GOURDY PUMPKIN', price, member option, ingredients, tasting notes, nutritional info, reviews, and asks shoppers to add the beer to cart.

3The ask

A form on the pageThe product page asks shoppers to set quantity and add 'Dark & Gourdy 6-Pack' to cart through Shopify checkout, with the product described as a 'Limited-time release - hand-packed and shipped from our brewery'.