The lesson
Sell the free and low tiers with one plain line of who each is for, then let a long comparison table carry the detail.
The move
"From zero to IPO." heads four columns: Free $0, Plus $35, Pro $79 and Enterprise Custom, each with a one-line audience such as "For small teams to get started together." Pro is outlined. Two rows of customer logos follow, then a comparison table covering credits, seats, records, email limits and permissions, and a FAQ of "[+]" questions.
Why it works
- Our readThe headline frames pricing as a path of growth, so paying more reads as success rather than cost.
- Our readOutlining one plan tells an undecided visitor which column to read first.
- Our readThe table lists credit and seat limits as numbers per tier, so a buyer can check fit without talking to sales.
What not to copy
Don't copy the page length if your plans differ in only a few ways. Keep the one-sentence audience under each price.
