Brand refresh
Keep the name and logo. Update color, type, imagery or voice. You may not need an identity studio: a designer and the rollout may be enough.
AI design agency · Updated Nov 5, 2026
Rebranding agency: who does what
A rebrand is two jobs. The identity: positioning, and sometimes a new name, logo, colors, type and voice. Then the rollout: every page, deck, ad, template and sales asset remade in the new brand. An identity studio does the first. The rollout is where most rebrands stall, and it is the part an AI design agency does well. Unfairly does the rollout. We don’t create names or logos.
What a rebrand involves
- 01
Positioning
Who you sell to, what you stand for, why you win. The brand follows from this.
Your leadership, often with a strategist
- 02
Identity
Name, logo, color, type, imagery and voice. New or refreshed.
An identity studio
- 03
Guidelines
The rules, written down: what to use, when, and what never to do.
The identity studio, then whoever runs the brand
What goes in a brand book - 04
Rollout
Website, decks, one-pagers, ads, social, email, templates, events. Every asset, remade.
Your team, an agency, or an AI design agency
- 05
Upkeep
Every new piece after launch stays on brand. This never ends.
Your team, with rules AI tools can read
Rebrand or refresh?
Rebrand
New positioning, often a new name or logo. Start with an identity studio, then plan the rollout before you launch.
Who does which part
Hire for the job in front of you. A new name or logo needs an identity studio. That is not us.
| Question | Identity studio | Traditional brand agency | In-house team with AI | AI design agency |
|---|---|---|---|---|
| New name | Yes, often with naming specialists | Often | No | No. Hire an identity studio. |
| New logo and identity | Yes. This is the core job. | Yes | Rarely, and risky to try | No. We work from your new identity. |
| Guidelines | Yes, as a brand book | Yes | You write and keep them | We turn them into a brand system AI tools follow |
| Rollout across every asset | Some launch pieces | Launch pieces and campaigns, billed by project | Yes, if someone has time to check every piece | Yes. Every format, every version, each one checked. |
| Best for | A new name, logo or identity | A rebrand plus a big launch campaign | A refresh with a designer who owns the brand | Rolling a new brand out fast, then keeping it on brand |
How an AI design agency rolls out a new brand
The identity is done. Now every asset needs to change, and every new one needs to stay on brand.
How an AI design agency works- 01
Write the brand down
Your new guidelines become a brand system: rules people and AI tools can follow, not a PDF.
- 02
Make the anchor pieces
Our creatives design the first new pieces: the deck master, the one-pager, the launch page.
- 03
You set direction
You call it. Nothing ships without your yes.
- 04
Make every version
The engine takes approved work to every format and size.
- 05
Check every piece
Our creatives check each piece against the new brand before it ships.
The rollout list
- Sales
- Pitch deck, one-pagers, proposals, case studies, battlecards
- Web
- Homepage, landing pages, product pages, share images
- Ads and social
- Paid ads at every size, organic posts, profile images
- Templates
- Slides, documents, email signatures, newsletters
- Events
- Booth, banners, swag, print
- AI tools
- Your brand as rules in Claude, Canva and Figma, so new work starts on brand
Before you rebrand, see what you have.
Enter your site. See what AI tools can read of your brand, and what is missing.
Questions
What does a rebranding agency do?
It helps you change how your company looks and sounds: positioning, identity and guidelines, and sometimes the launch. Some only do the identity. Ask who does the rollout across every asset.
Does Unfairly design logos or create new names?
No. We work from a real brand. For a new name or logo, hire an identity studio first, then bring us the guidelines and we roll the brand out.
What is the difference between a rebrand and a brand refresh?
A refresh keeps the name and logo and updates color, type, imagery or voice. A rebrand changes positioning and often the name or logo.
When should a B2B company rebrand?
When the brand no longer matches what you sell or who you sell to: after a pivot, a merger, a move upmarket, or when buyers mistake you for something else.
Why do rebrands stall after launch?
The identity ships, but the old decks, templates and pages stay in use. Every asset has to be remade, and new work drifts back to the old look.
How much does a rebrand cost?
Identity work is usually priced as a project, by scope. Unfairly prices the rollout from $5,000 a month, every version included. No annual contract.
How do you keep a new brand consistent after launch?
Write the rules down so AI tools can follow them, check every piece before it ships, and audit what is live.