Every proposal your reps send starts from a template you control.

We design one template per deal type and build every proposal from it, and your team approves each one before it goes out.

Northgate Benefits for Fernhill ManufacturingAn example proposal for fictional companies

Template releases

A template change is tested on sample proposals before any rep can use it.

Quarterly review, release 5In review
  • ChangedThe expansion ask moves above the usage charts
  • AddedA goals-against-actuals chart for each team
  • RemovedThe old partner logo strip
Kestrel Logistics
Tidewater Health
Harbor Credit Union
Release 4 stays in use until you promotePromote release 5

Approval

Nothing reaches a client until someone on your team approves that version.

  • Comments right on the draft
  • One approval puts it on the link
  • Readers verify their email first

northgate.co/fernhillLive · v2

v3Add the second plant's headcountOnly your team can see itIn review
v2Aggregate stop-loss wording fixedApproved by Jon in UnderwritingOn the link
v1First draft from the CRMNever seen by the clientReplaced

On the deal record

Reading data lands on the deal record, where your forecast already looks.

How the integration works

Fernhill ManufacturingStage: Proposal

OwnerMaya Ortiz
Proposal linknorthgate.co/fernhill
Proposal statusLive · v2, approved by Jon
Readers5, one from a forward
Last readWednesday 7:18 am, the CFO on Your cost

Written by Sell Unfairly

Guardrails

The same guardrails hold for every rep, because they live in the template.

  • Your domain and brand on every page
  • Counts only, never a row per person
  • A clean PDF of every version

What RevOps asks before rolling it out.

Something else? Email bob@unfairly.ai.

Who maintains the templates?

We do. You tell us what should change, we ship it as a new release, and you review it on sample proposals before promoting it. Your team never has to edit a layout.

Who can approve a proposal?

The people you name on your team. A version isn't on the client's link until one of them approves it, and the reading report shows who approved each version.

Can we keep pricing rules and claims consistent?

Yes. They're built into each template, so every proposal starts from the same rules, and your reviewers check the result before it's approved.

Which CRM does it work with?

A deal stage or an API call requests a proposal, and the link, opens, readers and clicks come back through signed callbacks and webhooks. Tell us your CRM on the first call and we'll show you how it connects.

What data do you need from us?

Counts, like enrolled lives by state, never a row per person. Requests that carry identifying data are refused before anything is built.

Start with the deal type your reps rebuild most often.

We'll turn it into one governed template and run it on your live deals as a pilot.