Don’t take our word for it.
Inspect the work.

These are dated working examples Elana prepared from public information. Each keeps the brief, sources, judgment calls, and output visible.

01

Taktile

Partner signal spine

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The brief
Turn scattered public partner signals into a sourced packet the GTM team can inspect without mistaking activity for intent.
Sources
Company pages, customer materials, a partner announcement, and the June 2026 Series C announcement.
Revision
Separate observed facts from hypotheses, block unsupported intent, and preserve every source.
Output
A reviewable partner packet with next questions and a visible evidence lineage.
02

PointOne

Merger signal room

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The brief
Use a current law-firm merger to shape a precise account and outbound experiment.
Sources
Public merger reporting, firm materials, stakeholder roles, and current event details.
Revision
Keep unknowns explicit and distinguish a public trigger from proof of buying intent.
Output
A sourced account brief, stakeholder map, and experiment for human review.
03

Clutch

Firstmark expansion room

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The brief
Explore an expansion opportunity using public customer evidence without inventing current account health.
Sources
Clutch’s Firstmark story, deposit-account product material, and NCUA quarterly data.
Revision
Mark present usage, sentiment, renewal, and whitespace as unknown until a teammate adds private context.
Output
An evidence-backed expansion room with an approval step and the unanswered questions attached.
What these examples are

Public-source work samples, prepared for specific company contexts. They are evidence of the workflow and judgment boundary, not customer endorsements or performance claims.

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