Spots a specific gap (no customer stories after a TechCrunch launch) and names two of the prospect's own testimonials to turn into case studies.
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Subject: TechCrunch story / experienced customer story writer available
Hi [redacted],
Hope your week is going well! I read about Gigster's launch in a recent article on TechCrunch -- you guys are doing some cool work!
I was checking out Gigster's website and noticed you don't have any customer success stories.
Do you need help with this? As an experienced customer success story writer, I turn positive customer experiences into captivating stories.
With your new launch and need to build trust and growth, I imagine you have lots of great stories to tell that showcase the impressive results you've helped your clients achieve. For example, the testimonials by Humaira Mubeen of Ishqr and Lily Truong of Clear Ear would be perfect ones to flesh out into 2-page case studies.
As you may know, research has shown that a 2-page case study is one of the most effective content marketing methods to generate leads. You can use case studies at strategic parts of your marketing to convert leads -- like in new client packets, on your website to earn email addresses, or attached to a follow up email after a new client meeting.
Recently I helped a travel products company boost awareness -- and blow their funding goal out of the water -- with a case study. You can check it out here.
Also, I help companies with their other content marketing needs, like blog posts, e-newsletters, reports, white papers. Because of my background as a legal software specialist and writer, I can clearly explain
