The lesson
Write one ad for each problem the account actually has, instead of one message with their name swapped in.
The move
One account, several ads, one problem each, in the account's own operating vocabulary. The greeting names the team; the body proves you know their operation.
Why it works
- Our readEach variant gives a different person in the buying group a reason to stop: operations, safety and logistics read different ads.
- Our readThe specificity is the proof of homework. The name alone isn't.
- Vendor claimSnowflake reports its AI-written per-account copy beat human-written copy by 54% on click-through in a LinkedIn A/B test. (source)
What not to copy
Their copy, imagery, the target's name and its sites. Keep the structure: one problem per variant, in the account's words.
