Pilot exit · Jan 15
Both pilot depots at 90% on time or better for two straight weeks, and dispatch time under 30 minutes a morning.
Sample proposal Enterprise rollout · Brightwater Foods
Every Brightwater truck on a better route, from all 14 warehouses, by April 1.
Two pilot depots go live in December, every region follows by March, and your carriers join the same plan by spring.
Network statusSimulated
- On-time today
- 82%94%
- Trucks routed
- 126
- Stops a day
- 1,680
01 The problem, in your numbers
Brightwater has been stuck near 82% on time for a year. The plan gets you to 94% by April 1.
Goal 94%
12-month average 82%
History from the dispatch export your team shared (example figures). Projection assumes the StandardProEnterprise plan.
02 How routing changes a day
One Tuesday morning at Ashby, before and after.
Same depot, same orders, same road closure. The difference is who builds the routes and how fast they change when the road does.
BW-02 AshbyTuesday11 trucks186 stopsRt 9 closes 08:40
TimeTodayWith Atlas Route
04:00
Dispatcher opens yesterday’s spreadsheet and starts building 11 routes by hand.
Orders lock. All 11 routes are built in 90 seconds, inside every delivery window.
05:20
When two drivers call in sick, someone reshuffles the routes on paper.
Two drivers call in sick. Routes rebuild for 9 trucks and load sheets reach the dock in stop order.
06:15
Trucks leave 35 minutes late, loaded in the wrong order.
Trucks left at 05:50, loaded last stop first.
08:40
Rt 9 closes. Drivers phone in one at a time and get rerouted by voice.
Rt 9 closes. 3 trucks re-routed in under a minute. 31 customers get a new ETA by text.
10:30
9 stops miss their window. Two grocery customers refuse the load.
1 stop misses its window. The customer was told at 08:41.
11:45
Credit memos go out and redelivery is booked for tomorrow.
Dispatcher is already looking at Wednesday’s orders.
- Missed windows
91- Trucks out by 06:00
0 of 119 of 9- Dispatcher hours before dawn
2.50.3
03 Rollout plan
Two depots prove it. Then one region at a time, then your carriers.
Each phase has an exit gate. A region starts only after the one before it clears its week-one check.
- KickoffData connections: orders, fleet, windowsNov 23Nov 23
- PilotPort Calder + Ashby, 2 sitesDecember 1 to Jan 15December 1 to Jan 15
- North regionVeyle, Tollan, Dunmore, CorranJan 18 to Feb 12Jan 18 to Feb 12
- South regionLinfield, Selby Cross, Brannock, Mercer FlatsFeb 8 to Mar 5Feb 8 to Mar 5
- East regionGreywater, Kessick, Oakhurst, Harlow JctMar 1 to Mar 26Mar 1 to Mar 26
- Carriers3 partner carriers on the same planMar 1 to April 1Mar 1 to April 1
PilotRegion rolloutCarriersExit gateAll 14 sites live April 1
Region exit · each region
Every depot in the region at or above its pre-rollout on-time rate in week one, and at 90% by week three.
Carrier exit · April 1
Your 3 partner carriers take routes from the same plan, and their stops count in the same on-time number.
04 Pricing and savings
Pick a plan, set your sites, and check our math.
Priced per warehouse, per month. Savings come only from fewer late stops, using the inputs below. Change any of them.
Model · BW rolloutLive
Plan
Daily route planning and customer ETA texts. Targets 91% on time. Adds live re-routing and dock load sequencing. Targets 94% on time. Adds the carrier portal, SSO and SCIM, and a named success lead. Targets 95% on time.
Annual subscription
$436,800
14 warehouses × $2,600 a month × 12, billed monthly
Subscription$436,800
Late-stop savings$2,540,160
- Stops a year
- 14 × 120 × 300 days = 504,000
- Late stops avoided
- × (18% − 6%) = 60,480
- Savings
- × $42 = $2,540,160
Net a year
$2,103,360
Return
5.8×
Payback
9 wks
05 Security and procurement
Everything your IT and procurement teams will ask for, already in the data room.
Sample These are example items from a made-up vendor. A real proposal lists the vendor’s actual documents and dates.
Security6 of 6 ready
- SOC 2 Type II reportPeriod ending June 30, under NDAReady
- SSO with SAML, user provisioning with SCIMOkta and Entra ID testedReady
- Encryption in transit and at restTLS 1.2+, AES-256, keys rotated yearlyReady
- US data residencyTwo US regions, no data leaves the countryReady
- Annual third-party penetration testSummary letter in the data roomReady
- Uptime commitment99.9% uptime, with service creditsReady
Procurement3 of 6 ready
- Security questionnaireYour SIG Lite, answered in fullSent Nov 3
- Certificate of insuranceCyber and general liabilityReady
- W-9 and vendor setup formFilled for your supplier portalReady
- Master services agreementYour paper, redlines with your counselIn review
- Data processing agreementSub-processor list attachedIn review
- Order formIssued once the plan is chosenBy November 20
06 Mutual action plan
Who does what, on both sides, to start the pilot December 1.
Names are made up for this sample. In a real proposal this table is the shared checklist both teams work from.
DateStepBrightwaterAtlas RouteStatus
Oct 28Proposal walkthroughRosa Delgado VP DistributionSam Whitcombe Account leadDone
Nov 4Security review callOwen Pratt IT SecurityRita Alvarez Security leadBooked
Nov 6Four weeks of Ashby and Port Calder orders sharedTom Becker Ashby depotJun Park Solutions engineerBooked
Nov 12Savings model signed off by financeElena Voss CFOSam Whitcombe Account leadOpen
Nov 13MSA and DPA redlines closedNadia Farouk ProcurementLena Fisk LegalOpen
November 20Decision and order form signedRosa Delgado VP DistributionSam Whitcombe Account leadDecision
Nov 23Kickoff, order and fleet feeds connectedAna Kim IT IntegrationBen Castellano ImplementationPlanned
December 1Pilot goes live at Port Calder and AshbyTom Becker Ashby depotBen Castellano ImplementationPlanned
Jan 15Pilot review against the exit gateElena Voss CFOSam Whitcombe Account leadPlanned
07 Questions
What operations, IT and finance ask before saying yes.
What if the pilot misses its targets?
You stop and pay nothing for it. The pilot runs at the Pro rate for two sites, $7,800 for six weeks, and we refund it in full if both depots aren’t at 90% on time by Jan 15.
Does this replace our ERP or warehouse system?
No. Atlas Route reads orders and delivery windows from the systems you have, and writes routes and load sequences back. Nothing is re-keyed.
Do drivers need new devices?
No. Drivers use a phone app on the Android or iOS phones they already carry. Training is twenty minutes at the start of a shift.
How are warehouses counted for billing?
Per warehouse with live routes, per month. A site added mid-month is billed from the day it goes live. Pilot sites roll into the plan at the same rate.
How do our carriers join?
In phase three. On Enterprise, each carrier gets its own portal and its stops count in your on-time number. On Pro, carriers see their routes through a shared link.
What does your team need to give us?
Four weeks of order history for the pilot depots, your delivery windows, and a fleet list. Then two hours with one dispatcher per depot before go-live.
08 Next step
Decide by November 20. The first trucks roll on new routes December 1.
A sample proposal by Sell Unfairly. Atlas Route, Brightwater Foods, every person named and every figure here are made up.