# Fedora: brand book and build spec

A blue-led community brand: the Infinity f in its one-square-cornered bubble, a seven-hue palette that runs from Dark Fedora Blue through purple, magenta and orange to green, one hue per Foundation, Montserrat headlines over Open Sans copy, tinted 3D renders of the logo as backgrounds, and four hand-drawn mascots. A voice that says it plainly, invites everyone in and holds a hard line on free software.

From unfairly.ai/brand-guidelines/fedora, checked 2026-10-31. Unofficial study; not affiliated with Fedora.

Every value is labelled with where it came from: **published** (the brand says it), **observed** (measured or seen on its live site, with the date), **our reading** (inferred from the evidence) or **our recipe** (how we apply the system). Files beside this one: tokens.css, tokens.json (DTCG 2025.10), kit.json.

**Thesis (our reading):** Four values, one shape. Fedora's whole system is the Four Foundations made visible: the logo's bubble becomes the badge for each value, each value gets its own hue, and the spectrum of those hues is the palette. Blue anchors it, the other colors say which part of the community is speaking. Based on: From the guide: the Four Foundations badges share the logo's bubble and take Fedora Blue, Friends Magenta, Features Orange and First Green (p.5); the palette names its hues after the Foundations (p.15); chapters are tinted one hue each (p.1-26).

## Purpose

Mission: Fedora creates an innovative platform for hardware, clouds, and containers that lets developers and community members build tailored solutions for their users (paraphrase). (published; https://docs.fedoraproject.org/en-US/project/)

Story: Fedora is a community project sponsored by Red Hat, which also owns its trademarks. Its features flow upstream and into other distributions, and its fast release cycle keeps it ahead (Fedora Linux 44 is current, 45 in beta as of 2026-10-30). The current identity is the Infinity design logo; the brand booklet was written by Jess Chitas in 2022 and revised in 2024, and the community mascots were redrawn by intern Lauryn Dake in 2021, with Colúr added for Flock in 2022. (published)

| Value | What it means in the work | Source |
|---|---|---|
| Freedom | We are dedicated to free software and content: free alternatives over proprietary or patent-encumbered code (paraphrase). | published: guide.pdf p.5 |
| Friends | We are a strong, caring community; anyone who shares the values can help, at any skill level (paraphrase). | published: guide.pdf p.5 |
| Features | We care about excellent software, built openly with upstream for everyone's benefit (paraphrase). | published: guide.pdf p.5 |
| First | We are committed to innovation: the latest stable, robust, useful free software (paraphrase). | published: guide.pdf p.5 |

## Fixed and flexible

Never changes:
- The Infinity f logo exactly as supplied: no adjusting, recoloring, rearranging, stretching, home-made variants or hats (p.11-13)
- One palette, the same on screen, web and print; CMYK values for professional print (p.14-15)
- Montserrat for titles, Open Sans for copy (p.18)
- The Four Foundations and their hues (p.5)
- Trademark attribution and ® on first mention (trademark guidelines)

The one thing that varies: Which Foundation hue leads. Blue is always the anchor (logo, ink); a piece may take magenta, orange, green or purple as its tint, the way each booklet chapter does, and may add a mascot. The guide sets no limit on how much color; it limits by rule (palette only, logo untouched).

## Positioning

- **Statement**: An innovative platform for hardware, clouds, and containers, built with love by you. (observed)
- **Category**: Free and open source Linux operating system and its community; a platform, not just a distribution (paraphrase). (published)
- **Audience**: Software developers and community members building solutions for their users, and everyone from home desktop users to enterprise customers (paraphrase of the Mission and First foundation). (published)
- **Problem**: Proprietary and patent-encumbered software trades users' control for short-term ease of use; Fedora believes the user should control their computing (paraphrase). (published)
- **Promise**: It's your operating system: the latest free software, stable and robust, with no ads and your data your own (paraphrase). (observed)
- **Differentiators**: Completely free: 100% free and open source, legally redistributable, with proprietary and patent-encumbered code kept out.; First to the future: the latest stable technology on a rapid release cycle, showing where the operating system is heading.; Upstream-first: features built with upstream projects, then adopted by other Linux distributions.; Community-built and backed by Red Hat: volunteers and Red Hat staff together; 'Backed by Red Hat' on Workstation.; Private by default on the desktop: free, no ads, your data belongs to you.
- **Alternatives**: Long-term-stability Linux distributions, which Fedora says serve a different need (paraphrase).; Proprietary operating systems, which Fedora aims to equal or exceed with free software (paraphrase).; Distributions that bundle proprietary or patent-encumbered components for short-term ease of use (paraphrase).; Non-free tooling in how-tos, such as VirtualBox where libvirt/KVM is the Fedora platform choice.

## Messaging

Boilerplate (published): The Fedora Project is a community of people working together to build a free and open source software platform and to share user-focused solutions built on it. In plain English: Fedora makes an operating system, Fedora Linux, and makes it easy to do useful things with it. The community shares four values, the Four Foundations: Freedom, Friends, Features and First. Fedora is sponsored by Red Hat.

Taglines:
- It's Your Operating System (Homepage hero H1, Montserrat 600, white on the blue gradient)
- Freedom. Friends. Features. First. (The Four Foundations, each set as a one-word label with a full stop inside its bubble badge)
- built with love by you (Close of the homepage hero lead line)
- The leading Linux desktop (Fedora Workstation headline on the homepage and Workstation page)
- Fedora always aims to provide the future, first. (Close of the First foundation)

| Pillar | Claim | Proof | Label |
|---|---|---|---|
| Freedom | Dedicated to free software and content: Fedora chooses free alternatives to proprietary code and limits patent-encumbered code (paraphrase). | Releases are predictable and 100% legally redistributable for everyone.; 100% Free & Open Source; A Registered Digital Public Good (Digital Public Goods Alliance badge). | published |
| Friends | A strong, caring community with a place for anyone who wants to help, whatever their technical skill (paraphrase). | The community includes thousands of individuals with different views and approaches (paraphrase).; There's a place in Fedora for anyone who wants to help, regardless of technical skill level (paraphrase).; Red Hat is the primary sponsor, providing full-time staff, infrastructure, hardware and bandwidth, event funding and legal counsel (paraphrase). | published |
| Features | Fedora cares about excellent software and builds it openly with upstream projects, so every free software user benefits (paraphrase). | Features are developed in concert with upstream communities, so all free software users benefit even without Fedora (paraphrase).; Whatever Linux distribution you use, you rely on code developed within the Fedora Project (paraphrase).; Each Workstation version is updated for approximately 13 months; upgrades are quick and easy (paraphrase). | published |
| First | Committed to innovation: the latest stable, robust, powerful free software, delivered by a rapid release cycle (paraphrase). | The rapid release cycle is a major enabler of Fedora's ability to innovate (paraphrase).; Latest release 44; Fedora Linux 45 Beta released (as of 2026-10-30).; Whatever Linux distribution you use, you rely on code developed within the Fedora Project (paraphrase). | published |
| Yours | Your computer, your control: free, no ads, and your data belongs to you (paraphrase of the homepage promise and Workstation page). | It's free, there are no ads, and your data belongs to you.; 100% Free & Open Source | observed |

They never claim:
- Never imply sponsorship, endorsement or affiliation by the Fedora Project or Red Hat where none exists.
- Never imply Fedora or Red Hat is responsible for a third party's products or services.
- Don't promise community support beyond what every user gets (OEM and appliance rules).
- 'Fedora Remix' only for remixes that include modified or non-Fedora materials, with the remixer's brand more prominent.
- Merchandise and swag with Fedora Trademarks need Council permission.
- Copr builds are not official; say so whenever you mention them.

Real lines, as they wrote them:
| Line | Channel | Source |
|---|---|---|
| "It's Your Operating System" | homepage hero H1 | https://fedoraproject.org/ |
| "100% FREE & OPEN SOURCE" | homepage hero tagline | https://fedoraproject.org/ |
| "The leading Linux desktop" | Workstation edition card | https://fedoraproject.org/ |
| "The next generation personal desktop" | KDE Plasma Desktop edition card | https://fedoraproject.org/ |
| "A Community Server OS" | Server edition card | https://fedoraproject.org/ |
| "The lightweight VM environment" | Cloud edition card | https://fedoraproject.org/ |
| "The container optimized OS" | CoreOS edition card | https://fedoraproject.org/ |
| "The solid edge foundation" | IoT edition card | https://fedoraproject.org/ |

## Voice

Tone words: Plain-spoken, Welcoming, Principled, Playful.

Traits:
- Plain-spoken, but not Dumbed down (our reading)
- Welcoming, but not Exclusive to experts (our reading)
- Principled, but not Dogmatic (our reading)
- Playful, but not Unserious about quality (our reading)
- Innovative, but not Unstable (our reading)

- Say what it is in plain words first: the guide's own 'What is Fedora?' gives the formal definition, then 'in plain English' it makes an operating system and makes it easy to use (p.4, paraphrase).
- Write as 'we' to 'you'. The community speaks as we; the reader is you (p.4, p.26).
- Lead with the people: Fedora 'is our people', not bits and bytes (Mission page, paraphrase). Contributors of any skill level are invited in.
- Freedom is a principle, stated plainly, but practical: the Magazine still covers popular non-free software where useful (Chrome is its example).
- Warm and a little funny where it helps the point: the purple DVDs story (p.14), no hats (p.13), Beefy's mustard progress bar (p.23).
- Short sentences, active voice, present tense, imperative instructions (Fedora Magazine writing guidelines).
- Fedora Linux is the operating system; the Fedora Project is the community (observed: homepage and docs use the names this way).
- Trademark rules govern how others write about Fedora: adjective use, exact spelling, no plurals or abbreviations. Fedora's own pages do use the possessive ("Fedora's mission").

Rules a copy check enforces:
- Sentence case headlines
- American spelling
- Write as "we", to "you"
- Say "allowlist / denylist", not "whitelist" or "blacklist"
- Say "primary / secondary (or primary / replica, active / standby)", not "master / slave"
- Say "Red Hat", not "Redhat" or "RedHat"
- Say "Copr, NVIDIA, Perl, ThinkPad", not "COPR" or "Nvidia" or "nVidia" or "PERL" or "Thinkpad"
- Use active voice and the imperative for instructions; watch -ing words, which usually signal passive voice
- Present tense unless describing actual future plans ('your program starts', not 'will start')
- Write clearly and use shorter sentences; cut weak forms of 'to be'. Clarity beats brevity when a longer sentence reads easier
- Italics for commands, package names and UI labels inside a sentence; never mix monospace into a proportional sentence; bold only for an extremely important phrase
- Use 'Fedora' in its exact form: never abbreviate, hyphenate, pluralize, make an acronym of, or combine it with other words or designs
- Third parties use the mark as an adjective ('Fedora Linux', 'Fedora Workstation'), never as a verb or possessive
- Third-party uses: the first or most prominent mention carries ®, plus the trademark attribution statement. Fedora's own homepage shows neither (observed 2026-10-31).
- 'Fedora Linux' for the operating system, 'the Fedora Project' for the community, edition names as 'Fedora Workstation', 'Fedora Server' and so on
- Software from Copr always carries a caveat that it isn't officially supported by Fedora infrastructure
- Prefer free software and officially packaged software in examples; use libvirt/KVM rather than VirtualBox, and Fedora-family distributions unless the point is cross-distribution

Their words: community, contributors, free, open source, upstream, innovative.
Never: whitelist, blacklist, master/slave, Redhat, RedHat, COPR, Fedoras (plural), FC / FDR or any Fedora acronym.

## Color

| Name | Hex | Role | Use |
|---|---|---|---|
| White | #FFFFFF | paper | Content page ground throughout the guide; one-color white logo; text on tinted renders. Published p.16. |
| Dark Fedora Blue | #294172 | ink, night | Headings and body text on white in the guide; dark ground. RGB 41/65/144, CMYK 100/57/0/38, Pantone 541. Published p.15. |
| New Fedora Blue | #51A2DA | accent | The logo color. RGB 81/162/218, CMYK 88/20/0/0, Pantone 299. Published p.15. |
| Fedora Blue | #3C6EB4 | accent_dark | Freedom badge fill; deeper blue. RGB 60/110/180, CMYK 100/46/0/0, Pantone 2935. Published p.15. |
| Freedom Purple | #A07CBC | foundation (Freedom) | Named for Freedom; spectrum midpoint. RGB 160/124/188, CMYK 46/53/0/0, Pantone 2087. Published p.15. |
| Friends Magenta | #DB3279 | accent_secondary, foundation (Friends) | Friends badge; Colors chapter tint; the guide's 'don't' strike-throughs. RGB 219/50/121, CMYK 0/100/0/0, Pantone 226. Published p.15. |
| Features Orange | #E59728 | foundation (Features) | Features badge; Do's and Don'ts chapter tint. RGB 229/151/40, CMYK 0/36/100/0, Pantone 130. Published p.15. |
| First Green | #79DB32 | foundation (First) | First badge; Typography chapter tint. RGB 121/219/50, CMYK 60/0/100/0, Pantone 7488. Published p.15. |
| Black | #000000 | one-color logo, logo dark ground | One-color black logo and the dark tiles behind dark-background variants (p.7). Published p.16. |
| Dark Fedora Blue 4 | #6F81A6 | ink_muted | Our choice for secondary text from the published ramp (p.16). |
| Fedora Blue 5 | #E8EFF8 | surface | Our choice for quiet panels from the published ramp (p.16). |

## Typography

| Role | Their face | Licence | Open stand-in (Google Fonts) | Fallback |
|---|---|---|---|---|
| display | Montserrat | Open (SIL OFL 1.1, Google Fonts); the guide: openly licensed and freely distributable | Montserrat | Montserrat, "Helvetica Neue", Arial, sans-serif |
| body | Open Sans | Open (SIL OFL 1.1, Google Fonts); the guide: openly licensed and freely distributable | Open Sans | "Open Sans", "Helvetica Neue", Arial, sans-serif |

| Role | Token | Face | Desktop | Phone | Line height | Tracking | Weight |
|---|---|---|---|---|---|---|---|
| Hero H1 | --text-display-xl-* | Montserrat | 60px | 36px | 1 | 0px | 600 |
| Hero lead | --text-lead-* | Open Sans | 30px | 16px | 1.2 | 0px | 400 |
| Section H2 | --text-display-m-* | Montserrat | 36px | 30px | 1.111 | 0px | 600 |
| Edition card title | --text-title-gradient-* | Montserrat | 30px | 20px | 1.2 | 0px | 700 |
| Block and support H3 | --text-title-l-* | Montserrat | 30px | 24px | 1.2 | 0px | 600 |
| Hero side labels (EVENTS:) | --text-label-display-* | Montserrat | 24px | 16px | 1.333 | 0px | 600 |
| DPG statement | --text-statement-* | Montserrat | 20px | 20px | 1.4 | 0px | 400 |
| CHANNELS: label / footer heads | --text-label-ui-* | Open Sans | 24px | 24px | 1.333 | 0px | 600 |
| Body | --text-body-* | Open Sans | 18px | 16px | 1.556 | 0px | 400 |
| Tagline | --text-eyebrow-* | Open Sans | 18px | 16px | 1.556 | 0px | 400 |
| Release number | --text-numeral-* | Open Sans | 60px | 48px | 1 | 0px | 700 |
| Release label | --text-caption-* | Open Sans | 14px | 12px | 1.429 | 0px | 400 |
| Nav link | --text-nav-* | Open Sans | 14px | 14px | 1.429 | 0px | 400 |
| Button | --text-button-* | Open Sans | 18px | 16px | 1.556 | 0px | 500 |
| Text link (Download Now) | --text-link-* | Open Sans | 16px | 16px | 1.5 | 0px | 400 |

## Layout

Measured on guide.pdf: Read from the 26-page booklet's page renders (text is outlined, so no text layer), with palette pages re-rendered at 200 dpi to read every hex, plus the HTML edition, trademark guidelines and Mission page (fetched 2026-10-30).

| Measure | Desktop (1440) | Phone (390) |
|---|---|---|
| Page margin | 80px | 16px |
| Section padding | 48px | 48px |
| Container max width | 1280px | full |
| Hero text width | max 853px | full |
| Grid columns | 2 | 1 |
| Gutter | 64px | 16px |
| Navigation height | 54px | 54px |

Breakpoints from Fedora's CSS: 640, 768, 1024, 1280px.

Homepage bands, top to bottom (observed):
1. Navigation
   - Desktop: 1440x54 fixed; gradient to right #51A2DA to #3C6EB4; links 14px/20px white flush right ending x 1388
   - Phone: 390x54 fixed; logomark x 16, hamburger x 328-390
   - Gradient left to right: linear-gradient(to right, #51A2DA, #3C6EB4)
   - Menus open a #F5F5F5 mega panel; closed at rest
2. Hero
   - Desktop: y 48-939; vertical gradient #3C6EB4 top to #51A2DA bottom; centred column x 80-1360; circle 192px #60A5FA at y 452
   - Phone: y 48-724; same gradient; H1 36px 2 lines; circle 128px
   - Ground is linear-gradient(to bottom, #3C6EB4, #51A2DA)
   - Bottom edge: #F3F4F6 wedge svg rising left (y 888) to right (y 768)
   - Latest Release prints 44 (static)
3. Editions
   - Desktop: y 935-2385; cards 384px at x 304 and 752, 64px gap; radius 12px, shadow-lg
   - Phone: y 720-2888; cards 342px stacked, 48px apart
   - Mark overhangs card top by 24px
   - Gradient title #79DB32 to #51A2DA
   - Download Now link + Learn More button pinned 24px from the bottom
4. Additional Fedora Downloads
   - Desktop: H2 y 2433; panel x 80-1360 y 2526-3250 radius 8px; blocks 320px (3 + 1)
   - Phone: H2 2 lines; panel 358px, gradient top to bottom, blocks stacked
   - Panel gradient rgba(121,219,50,0.25) to rgba(60,110,180,0.25)
   - Learn More links #294172 600, no underline
5. Support Resources
   - Desktop: H2 y 3362; cards 384x218 at x 112, 528, 944, 32px gap
   - Phone: cards 358px stacked, 16px gap
   - Cards #F3F4F6 radius 6px padding 32px, no shadow
   - 40px #294172 icons: book, envelope, comments
6. Footer: social + link columns
   - Desktop: y 3754-4288; content x 80-1360; 4 columns of 272px, 64px gap
   - Phone: 2-column social list; columns become accordion rows plus Languages
   - Heads Open Sans 600 24px/32px black
   - Links Open Sans 18px/28px black, 28px pitch
7. Footer: logo + legal
   - Desktop: y 4288-4417; 200 / centre / 200 columns
   - Phone: logo + badge row, links centred on 2 lines
   - Legal links #535961 underlined: Privacy Statement, Legal, Code of Conduct, Sponsors
8. Red Hat sponsor bar
   - Desktop: y 4417-4537 (120px), padding 32px
   - Phone: padding 16px, logo then text stacked
   - Link white at opacity 0.6, underlined

## Page anatomy

How Fedora's own landing pages are built, part by part (observed; https://fedoraproject.org/, 2026-10-31). A homepage pattern, not a brand law: follow it for landing pages.

**Announcement bar**
- summary: Not a top bar: a right-aligned pill inside the hero, between the channels row and the headline. Flush to the right edge, rounded on the left only.
- text: 🎉 Fedora Linux 45 Beta released!  (party-popper emoji, a space, then the link)
- href: https://fedoramagazine.org/announcing-fedora-linux-45-beta
- ground: #3C6EB4 (bg-fp-blue), border-radius 6px 0 0 6px, padding 16px, no border, no shadow
- desktop: x 1080-1440 (w 360 = lg:w-1/4, touching the right edge), y 128-188 (h 60); link Open Sans 18px/28px 700 #FFFFFF, underlined (thickness auto, offset 2.7px), starting x 1122 after the 26px emoji
- phone: x 90-390 (w 300, shrink-wrapped to its content, right edge flush), y 128-184 (h 56); link 16px/24px 700 white underlined
- resting state: Static; no motion.

**Navigation**
- summary: Fixed 54px bar with a left-to-right blue gradient: white Fedora logo (bubble + wordmark) at left, five white text menus and a sun icon (theme toggle) flush right. Phone: logomark only at left, white hamburger at right.
- ground: linear-gradient(to right, #51A2DA, #3C6EB4), full width; text white
- height: 54px desktop and phone (--nh: 54px). position fixed, top 0, z above the hero. Page content starts with padding-top 48px, so the hero top (y 48) runs 6px under the nav.
- border: none; no shadow
- logo: variant one-color white horizontal logo: the bubble logomark (32x32) with the "fedora" wordmark to its right; on phone the logomark only; px logomark 32x32 at x 16 y 11; wordmark svg box 127x32 at x 16 y 11 (the wordmark art starts about x 54, so the two overlap in one 127x32 box); hit area 143x48 at x 8 y 3 with 8px padding. Hover opacity 0.5 (300ms ease-in-out); position left, vertically centred; file nav-logomark-white.svg; file wordmark nav-logo-wordmark-white.svg
- links: count 5; labels Get Fedora, Contributors, Connections, Help, Languages; size 14px/20px Open Sans; weight 400; color #FFFFFF; alignment flush right: label boxes (each padded 0 8px) at x 971.5, 1059.7, 1158.7, 1255.9, 1302.2, ending x 1388; y 17-37. Then the 20x20 white sun icon at x 1396 y 18 (16px right inset). No dividers, no chevrons.; menus Each label opens a full-width mega panel under the bar (ground #F5F5F5, left column of group labels Open Sans 24px/30px 600 #374151, items with a 16px #3C6EB4 icon and 500-weight #3C6EB4 label plus a #374151 description). Groups, verbatim: Get Fedora: Editions, Atomic Desktops, Spins, Labs, Miscellaneous. Contributors: Accounts & Apps, Packaging & Development, Contributor Guides, New Contributors. Connections: News & Publications, Ask Fedora, Project Discussion, Social & Events. Help: Ask Fedora, User Guides, Documentation, About. Languages: Translations, Add a translation. Closed at rest.
- actions:
  - Theme toggle: 20x20 Font Awesome sun (white) at x 1396 y 18; no button chrome. File nav-fa-sun.svg
- sticky: position fixed for the whole page; ground and height never change on scroll
- phone: shows white logomark 32x32 at x 16 y 11; white 3-bar hamburger centred in a 62x54 hit box at x 328-390. No text labels, no CTA.; menu Tapping the hamburger drops a sheet: the blue gradient bar grows to 140px with four icon tabs (Get Fedora, Contributors, Connections, Help; 24px white icon over a 14px white label; the active tab is a dark navy rounded pill), then a #F5F5F5 sheet of accordion rows (Editions, Atomic Desktops, Spins, Labs, Miscellaneous) in Open Sans 24px/46px 600 #374151 with a chevron at right; opened rows list items with a 24px #3C6EB4 icon and a 16px #3C6EB4 label.; cta none in the bar

**Hero**
- summary: Full-width blue vertical gradient (Fedora Blue at top to New Fedora Blue at bottom), all white text: a CHANNELS row of five social icons top left, the announcement pill flush right, a centred Montserrat headline, a centred two-line Open Sans lead, an uppercase tagline, a 192px light-blue circle with Latest Release 44, then a row with EVENTS: Flock at left and the Digital Public Good mark at right. The bottom edge is a diagonal: a #F3F4F6 wedge that rises from the left (y 888) to the right edge (y 768).
- desktop: section header y 48-939 (891px); ground linear-gradient(to bottom, #3C6EB4, #51A2DA); flex column; margin-bottom -4px so the editions band tucks under the wedge; column split one centred column (container max-width 1280, x 80-1360) for headline, lead, tagline and circle; the channels row and the events/DPG row are full-width rows with their own insets (channels x 32; events x 80; DPG right edge x 1360); vertical anchors channels row y 76-108 (24px top margin, translate-y 4px); announcement pill y 128-188; H1 y 204-264; lead y 296-368 (2 lines); tagline y 392-420; circle y 452-644; events/DPG row y 660-752 (EVENTS: y 692, Flock y 724; DPG statement y 669-737, DPG mark y 660-746); diagonal wedge svg y 768-939; text max width H1 one line, 1280px box (renders about 818px wide); lead box 853px (w-4/6 of 1280) centred x 293-1147, breaks after "clouds,"; tagline one line; media no photo. Two image slots: the white Digital Public Goods Alliance mark (112x85.6 at x 1248 y 660) and the white wedge svg. The circle is a CSS circle, not an image.; cta size the only hero CTA is the circle itself (a link to #editions): 192x192, radius 9999px, padding 40px, #60A5FA; hover #60A5FABF
- phone: order channel icons (centred, no CHANNELS: label), announcement pill (right-aligned), H1, lead, tagline, circle, then EVENTS: Flock (left) and the DPG mark (right, no statement text), wedge; alignment all centred except the events/DPG row (space-between with 32px side insets) and the pill (flush right); sizes header y 48-724 (676px). Icons 32px at x 103, 143, 183, 223, 263, y 76. Pill x 90-390 y 128-184. H1 36px/40px 600, 2 lines ("It's Your Operating / System"), y 200-280, full width. Lead 16px/24px in a 260px box (x 65-325), 4 lines, y 296-392. Tagline 16px/24px y 400. Circle 128x128 at x 131 y 440, padding 12px; "Latest Release" 12px/16px; "44" 48px/48px 700. EVENTS: Montserrat 16px/24px 600 at x 32 y 604; Flock 14px/20px y 628 with a 20px arrow. DPG mark 112x85.6 at x 246 y 584. Wedge svg y 678-724 (390x46.3): left edge y 710, right edge y 678.
- at rest: ground linear-gradient(to bottom, #3C6EB4 0%, #51A2DA 100%) over the whole header (y 48-939 desktop), no image, no texture, no overlay; diagonal An inline SVG at the bottom of the header, full width 1440x170.8 (viewBox 3047 814.969 1200.032 142.328, preserveAspectRatio none), path M3047 915 v42.297 h1200.032 V814.969 Z filled #F3F4F6: a wedge whose top edge runs from the left edge at y 888 straight up to the right edge at y 768, solid #F3F4F6 below it to the band bottom. Use hero-diagonal.svg at width 100%, height 170.8px desktop / 46.3px phone (it scales with width: height = width x 0.1186).; release number The circle prints the published number 44 (static in the server-rendered HTML: <span>44</span>; no counter animation). Latest Release label 14px/20px 400 at y 508; 44 Open Sans 60px/60px 700 at y 528, centred.; motion None at rest. Hover only: channel icons, EVENTS link and DPG link fade to opacity 0.5 (500ms ease-out); hovering a channel icon reveals its name (Open Sans 14px/16px 500 white) centred under it.
- media: DPG mark: digital-public-goods.svg (white on transparent, 153x117 natural). Wedge: hero-diagonal.svg. Channel icons: channel-fa-matrix.svg, channel-fa-mastodon.svg, channel-fa-square-linkedin.svg, channel-fa-instagram.svg, channel-fa-youtube.svg (white, 32x32, 40px pitch). Flock arrow: hero-fa-arrow-right.svg (white 20x20).
- type: H1 Montserrat 600 60px/60px #FFFFFF centred (48px/48px at 768-1279, 36px/40px under 768), margin-bottom 32px (16px under 1024). Lead Open Sans 400 30px/36px #FFFFFF centred, margin-bottom 24px. Tagline Open Sans 400 18px/28px uppercase "100% FREE & OPEN SOURCE". CHANNELS: Open Sans 600 24px/32px uppercase white, then icons from x 181 at 40px pitch (desktop only label). EVENTS: Montserrat 600 24px/32px uppercase; Flock Open Sans 400 20px/28px with a 20px right arrow 5px after. DPG statement Montserrat 400 20px/28px right-aligned in a 224px box: "A Registered Digital / Public Good", 16px gap to the mark.
- cta: No buttons in the hero. The circle links to #editions; Flock links to /flock; the DPG mark links to https://digitalpublicgoods.net/.
- proof: The Digital Public Good mark is the only proof element.

**Editions**
- summary: Light gray band of six white edition cards, 2 per row, centred, each with a square product mark that pokes 24px above the card top, a small fedora wordmark plus the edition name to its right, a green-to-blue gradient title, a description and a Download Now link + Learn More button pinned to the bottom.
- ground: #F3F4F6
- desktop: band y 935-2385 (1450px); padding 0 32px; inner container x 80-1360 with padding 32px 16px; cards in a centred flex-wrap with 64px column and row gap, plus 16px top and bottom margin on each card; grid 2 columns of 384px at x 304 and 752 (64px gap), centred; row tops y 983, 1513, 1987; rows 434, 378 and 350 tall (each row as tall as its longest card); 96px between rows (64 gap + 2x16 margins); card 384px wide, #FFFFFF, radius 12px, shadow 0 10px 15px -3px rgba(0,0,0,0.1), 0 4px 6px -4px rgba(0,0,0,0.1), padding 80px 16px 16px, overflow-x clip; order row 1 Workstation, KDE Plasma Desktop; row 2 Server, Cloud; row 3 CoreOS, IoT
- phone: band y 720-2888; padding 0 16px; container padding 32px 8px; grid 1 column, cards 342px wide at x 24; card tops y 768, 1136, 1556, 1876, 2248, 2568; 48px between cards (16 gap + 2x16 margins); card same card; title 20px/28px 700; description 16px/24px; Learn More 119.7x38 (padding 8px 16px, 16px 500); Download Now 16px; note The KDE PLASMA DESKTOP name (260px) runs past the card's right edge and is clipped by the card (overflow-x clip): it reads "KDE PLASMA DESKTC". Keep the clip.
- anatomy:
  - Mark: square edition mark image 78x78 (Server 78x81) at card x +16, top -24px (bottom-aligned in a 78x78 box), so it overhangs the card top by 24px. Files: mark-workstation.webp, mark-kde-plasma-desktop.webp, mark-server.webp, mark-cloud.webp, mark-coreos.webp, mark-iot.webp
  - Edition lockup right of the mark, 7.8px gap: the "fedora" wordmark 51.4x14.2 in #51A2DA at card y +8 (card-fedora-wordmark.svg), and under it the edition name 17.9px tall in #2D5387 at card y +28 (Montserrat-style caps wordmark): card-name-workstation.svg 168.6 wide, card-name-kde-plasma-desktop.svg 260.1, card-name-server.svg 91.5, card-name-cloud.svg 79.8, card-name-coreos.svg 92.7 (its O is magenta, keep the file as is), card-name-iot.svg 32.3
  - Title at card y +80: Montserrat 700 30px/36px, text filled with linear-gradient(to right, #79DB32, #51A2DA) clipped to the text (background-clip text, color transparent); padding 6px 0 12px; margin-bottom 16px; 2 lines in 352px ("The leading Linux / desktop")
  - Description at card y +186: Open Sans 400 18px/28px #374151, 352px wide, margin-bottom 64px (room for the action row)
  - Action row pinned 24px from the card bottom: "Download Now" left at x +16 (Open Sans 16px/24px #3C6EB4, underline, offset 4px; hover opacity 0.75); "Learn More" button right at x +205 (146.6x48, #51A2DA fill, white Open Sans 18px/28px 500, padding 12px 24px, radius 4px; hover #3D7AA8, 300ms ease-in-out)
  - Title and description together are one link to the edition page (/workstation, /kde, /server, /cloud, /coreos, /iot); Download Now goes to /<edition>/download
- components:
  - edition_card
  - button_primary
  - text_link_download

**Additional Fedora Downloads**
- summary: White band: a centred dark-blue H2, then one wide rounded panel with a pale green-to-blue gradient holding four short text blocks (Atomic Desktops, Spins, Labs on row 1; Miscellaneous centred alone on row 2).
- ground: #FFFFFF band; panel linear-gradient(to right, rgba(121,219,50,0.25), rgba(60,110,180,0.25)) rendering #DEF6CC at left to #CEDBEC at right; on phone the gradient runs top to bottom
- desktop: heading section y 2385-2526, padding 48px 32px 32px; H2 "Additional Fedora Downloads" Montserrat 600 36px/40px #294172 centred, y 2433 (padding 7.2px 0 14.4px); panel x 80-1360 (1280), y 2526-3250 (724), radius 8px, padding 24px 0 32px, margin-bottom 64px; centred flex-wrap, 16px gap; blocks 320px wide text blocks with 16px margin: row 1 at x 192, 560, 928 (y 2566); Miscellaneous at x 560, y 2936
- phone: heading H2 30px/36px 2 lines ("Additional Fedora / Downloads") y 2936-3026, section padding 48px 16px 16px; panel x 16-374, y 3042-4172, gradient to bottom (green top, blue bottom), radius 8px; blocks stacked 320px wide at x 35: y 3082, 3288, 3591, 3893; type block H3 24px/32px 600; body 16px/24px; Learn More 16px/24px 600
- anatomy:
  - Block: H3 Montserrat 600 30px/36px #294172 (padding 6px 0 12px, then 8px), body Open Sans 400 18px/28px #111827 max 320px with 8px below, then "Learn More" Open Sans 600 18px/28px #294172, no underline at rest; hover #51A2DA underlined, offset 4px
  - Links: Atomic Desktops /atomic-desktops, Spins /spins, Labs /labs, Miscellaneous /misc
  - No icons, no images, no card borders inside the panel
- components:
  - gradient_panel
  - text_link_learn_more

**Support Resources**
- summary: White band: centred dark-blue H2 and three light gray cards in a row, each with a 40px dark-blue icon left of a dark-blue H3, a centred sentence and a bold black link.
- ground: #FFFFFF band; cards #F3F4F6
- desktop: band container x 80-1360, y 3314-3754, padding-bottom 48px; header padding 48px 0 32px; H2 "Support Resources" Montserrat 600 36px/40px #294172 centred at y 3362; grid 3 cards 384x218 at x 112, 528, 944, y 3456; 32px gap, centred; card #F3F4F6, radius 6px, padding 32px, no shadow, no border; flex column, items centred
- phone: band y 4204-5013; H2 30px/36px one line y 4252; cards 358x198 stacked at x 16, y 4322, 4536, 4750 (16px gap); type H3 24px/32px; body 16px/24px centred in 294px; link 16px/24px 600
- anatomy:
  - Card head row: 40x40 icon in #294172, 16px gap, then H3 Montserrat 600 30px/36px #294172; the pair is centred (Documentation icon x 153.5, title x 209.5)
  - Icons (Font Awesome solid): book (support-fa-book.svg), envelope (support-fa-envelope.svg), comments (support-fa-comments.svg)
  - Sentence: Open Sans 400 18px/28px #000000 centred, 320px wide, 8px below
  - Link: Open Sans 600 18px/28px #000000, no underline at rest; hover #294172 underlined (offset 1px). Labels and targets: Fedora Docs https://docs.fedoraproject.org/en-US/, Fedora Discussion https://discussion.fedoraproject.org/c/ask, Fedora Chat https://matrix.to/#/#fedora:fedoraproject.org
- components:
  - support_card

**Footer**
- summary: Light gray footer in three parts (social row, four link columns, logo + legal row) followed by a black Red Hat sponsorship bar.
- ground: #E5E7EB for the footer; #000000 for the Red Hat bar
- anatomy:
  - Social row: section padding 24px 32px 32px, content max 1280 (x 80). Title "Social Media Channels" Open Sans 600 24px/32px #000000 at y 3778, 4px below; links in a row at x 80, 240, 400, 560, 720 (each 144px basis + 16px gap) y 3818: 24px black icon, 4px gap, label Open Sans 18px/28px #000000. Labels, in order: Matrix, Mastodon, LinkedIn, Instagram, YouTube. Hover underlined #294172. Icons: footer-fa-matrix.svg, footer-fa-mastodon.svg, footer-fa-square-linkedin.svg, footer-fa-instagram.svg, footer-fa-youtube.svg
  - Link columns: nav padding 24px 32px, 4-column grid, 64px column gap, columns 272px at x 80, 416, 752, 1088, top y 3896. Column head Open Sans 600 24px/32px #000000; links Open Sans 400 18px/28px #000000 on a 28px pitch from y 3930, no bullets, no underline.
  - Verbatim columns. Editions: Workstation, KDE Plasma, Server, Cloud, CoreOS, IoT. Atomic Desktops: Silverblue, Kinoite, Sway Atomic, Budgie Atomic, COSMIC Atomic. Spins: Xfce Desktop, Cinnamon Desktop, MATE+Compiz Desktop, i3 Tiling WM, LXQt Desktop, LXDE Desktop, SOAS Desktop, Sway Tiling WM, Budgie Desktop, Miracle Desktop, KDE Mobile Desktop, COSMIC Desktop. Labs: Astronomy, Design Suite, Games, Jam, Python Classroom, Scientific, Security Lab. (A fifth column, Languages, shows only on phone.)
  - Logo + legal row: section padding 32px, y 4288-4417, three columns 200 / flexible / 200 inside max 1280. Left: the full-color horizontal logo (fedora-logo-official.svg, New Fedora Blue #51A2DA) drawn in a 200px-wide box at x 60, vertically centred on y 4344; the visible lockup is about 147x42. Centre: legal links in one centred row at y 4322, 16px gap, Open Sans 18px/28px #535961, underlined (offset 1px), hover #9A9FA6: Privacy Statement, Legal, Code of Conduct, Sponsors. Under it, centred, y 4358: "Help improve this website on the CMS or the GitLab repo." in #535961 with CMS and GitLab repo underlined. Right: DPG badge (dpg-badge.svg) 48px tall, right edge x 1360 (125.7x48 including 8px side padding).
  - Red Hat bar: #000000, padding 32px, y 4417-4537 (120px). Left 200px column: the "Sponsored by Red Hat" logo PNG 168x40 at x 80 y 4449 (logo-sponsored-by-red-hat.png). Centre: "Fedora is sponsored by Red Hat." Open Sans 18px/28px #FFFFFF at x 449 y 4449, and under it on its own line "Learn more about the relationship between Red Hat and Fedora." white at opacity 0.6, underlined (hover opacity 0.75). Right 200px column empty.
  - No postal address, phone number or copyright line appears on the page. Trademark text is not on the homepage.
- phone: Social row padding 16px: title 24px/32px; links in 2 columns at x 16 and 176 on a 28px pitch (Matrix, Mastodon / LinkedIn, Instagram / YouTube), 16px/24px. Link columns collapse to accordion rows at x 16, 40px pitch, Open Sans 600 24px/32px with a 20px chevron-right at x 354: Editions, Atomic Desktops, Spins, Labs, Languages (closed at rest). Then the color logo left and the DPG badge right (x 248-374) on one row, legal links centred on two lines (Privacy Statement, Legal / Code of Conduct, Sponsors) in 16px/24px, then the help line centred on two lines. Red Hat bar padding 16px: logo 168x40 at x 16, then the sentence and the 0.6-opacity link (2 lines) at x 32.

**On dark grounds**
- secondary button: none on the page; on the blue gradient, actions are white text links or white icons that fade to opacity 0.5 on hover
- link: #FFFFFF, underlined (announcement link 700 weight); on #000000 the Red Hat link is white at opacity 0.6, underlined
- muted text: #FFFFFF at opacity 0.6 (Red Hat bar link); the hero uses no gray text
- hairline: none: no rules or borders on the blue or black grounds
- logo variant: one-color white horizontal logo (nav-logomark-white.svg + nav-logo-wordmark-white.svg, or fedora-logo-white-official.svg) on the blue gradient; the black bar carries only the Red Hat logo

## Components

- **button primary** (observed): fill #51A2DA, text #FFFFFF, border none, radius 4, padding 12px 24px (phone 8px 16px), height 48, example Learn More on edition cards (146.6x48 desktop, 119.7x38 phone), text style Open Sans 18px/28px 500 (phone 16px/24px), padding x 24, weight 500, font size 18, face body
  - hover (observed): background-color #3D7AA8, transition all 300ms ease-in-out
- **text link download** (observed): text #3C6EB4, decoration underline, offset 4px, text style Open Sans 16px/24px 400, example Download Now
  - hover (observed): opacity 0.75
- **text link learn more** (observed): text #294172, decoration none at rest, text style Open Sans 18px/28px 600, example Learn More (downloads panel)
  - hover (observed): color #51A2DA, text-decoration underline, text-underline-offset 4px
- **release circle** (observed): fill #60A5FA, text #FFFFFF, size 192x192 desktop, 128x128 phone, radius 9999, padding 40px (phone 12px), anatomy Latest Release 14px/20px over 44 at 60px/60px 700, centred
  - hover (observed): background-color #60A5FABF
- **announcement pill** (observed): fill #3C6EB4, radius 6, padding 16px, text style Open Sans 18px/28px 700 white underlined link after an emoji, position flush right edge, 360px wide desktop, radius note 6px on the left corners only (6px 0 0 6px); the pill runs off the right edge (observed 2026-10-31)
- **edition card** (observed): fill #FFFFFF, radius 12, shadow 0 10px 15px -3px rgba(0,0,0,0.1), 0 4px 6px -4px rgba(0,0,0,0.1), padding 80px 16px 16px, width 384, anatomy 78px mark overhanging 24px above the card at x +16; fedora wordmark (#51A2DA) + edition name (#2D5387) right of it; gradient title; #374151 description; Download Now link bottom-left and Learn More button bottom-right, both 24px from the bottom
- **support card** (observed): fill #F3F4F6, radius 6, padding 32, width 384, shadow none, anatomy 40px #294172 icon + H3 centred row, centred sentence, bold black link
- **gradient panel** (observed): fill linear-gradient(to right, rgba(121,219,50,0.25), rgba(60,110,180,0.25)); to bottom on phone, radius 8, padding 24px 0 32px, width 1280

## Motion tokens

| Name | Easing | Duration | Use | Label |
|---|---|---|---|---|
| link-fade | ease-out | 500ms | Hero links (channel icons, EVENTS, DPG) and footer DPG badge fade to opacity 0.5 on hover | observed |
| button-hover | ease-in-out | 300ms | Learn More fill #51A2DA to #3D7AA8; nav logo opacity 0.5; legal link color change | observed |
| footer-link | ease-in-out | 150ms | Footer social links underline and turn #294172 on hover; mega-menu item backgrounds | observed |
| none-at-rest |  |  | No entrance animations, counters, carousels or parallax on the homepage: the release number is static text (44). Build every element in its resting state. | observed |

## Icon tokens

Grid not published, stroke not published (published).

## Signature moves

### The Fedora bubble

Where: Logo container; Four Foundations badges (p.5); palette swatch chips (p.15); color ramp tabs and hex pills (p.16-17); typeface markers (p.19).
Do: A circle with one square corner, the logo's own container shape. In the logo the square corner sits bottom left; as badges and chips it is turned so the square corner sits top right. Filled flat with one palette color; white glyph or label inside. One bubble per item; never a second shape language beside it.
Don't: redraw the bubble with all corners round, stretch it, or put a hat on it (p.12-13).

### Four Foundations color coding

Where: The Four Foundations badges and every chapter of the booklet.
Do: Each foundation owns a hue: Friends Magenta #DB3279, Features Orange #E59728, First Green #79DB32; the Freedom badge is filled Fedora Blue #3C6EB4 though the palette names Freedom Purple #A07CBC. The booklet tints whole chapters the same way: blue intro and logo (p.1-9), orange do's and don'ts (p.10-13), magenta colors (p.14-17), green typography (p.18-19), violet characters (p.20-25).
Don't: switch colors inside the logo or stray from the palette (p.11-12).

### Tinted 3D bubble render

Where: Cover, contents, chapter openers and back cover full-bleed (p.1, 3, 4, 6, 10, 14, 18, 20, 26); header band on every content page.
Do: A render of floating 3D Fedora bubbles and infinity f's, duotoned in a single palette hue with a lighter wash of the same hue. Openers: full bleed, white Montserrat SemiBold title and light white body left aligned in the middle third. Content pages: the render as a top band about one fifth of the page tall (observed: band ends at 210 of 1053 px), white title bottom-left, then a white page. One hue per render.
Don't: mix two foundation hues in one render, or set text over the busy left side without the tint.

### Palette spectrum

Where: The Main Palette page (p.15); echoed by the ramps on p.16.
Do: One continuous vertical gradient running Dark Fedora Blue #294172, Fedora Blue #3C6EB4, New Fedora Blue #51A2DA, Freedom Purple #A07CBC, Friends Magenta #DB3279, Features Orange #E59728, First Green #79DB32. Each ramp on p.16 fades its hue from darkest shade to near white.
Don't: add hues outside the palette.

### Community characters

Where: Panda, Badger, Beefy and Colúr (p.20-24); usable in different projects.
Do: Hand-drawn, loose-line cartoon mascots with expressive poses. Panda: grey and black with glowing ears and nuclear-symbol belly (green, yellow or red). Badger: grey with dark mask and red sash, the Fedora Badges mascot. Beefy: hot dog whose mustard shows progress. Colúr: blue pigeon with a Freedom-to-First spectrum belly, the Flock mascot. One character per piece, matched to its context (Badger for badges, Colúr for Flock, Beefy for progress).
Don't: redraw them in a new style; use the published poses.

## Messaging: rules

The Four Foundations are the message architecture: Freedom, Friends, Features, First. The homepage adds ownership ('It's Your Operating System', 'built with love by you') and proof badges (100% free and open source, Digital Public Good, latest release number).

Why it works: Values the whole community already shares double as the brand's claims (p.4, our reading).

|  |  |
|---|---|
| Pillars | Freedom, Friends, Features, First (+ Yours on the web) |

- Lead with a Foundation; prove it with a project fact
- Keep claims inside trademark boundaries (no implied endorsement)
- Don't claim Fedora or Red Hat support for third-party products (trademark guidelines)

Real examples, to look at on Fedora's own pages (not for reuse):
- The Four Foundations: guide.pdf p.5

Sources: guide.pdf p.4-5, https://docs.fedoraproject.org/en-US/project/, https://fedoraproject.org/

## Voice: rules

No voice guide, but a consistent voice in the published copy: formal definition then plain English, 'we' to 'you', warm, inclusive, a little funny, firm on free software. Editorial rules come from the Fedora Magazine writing guidelines: sentence case, short sentences, active voice, present tense, US English, inclusive terms, exact third-party names. Trademark rules govern how anyone writes the name.

Why it works: The community is thousands of volunteers; plain, welcoming language keeps the door open to people of any technical skill (p.4-5, paraphrase).

|  |  |
|---|---|
| Tone (our reading) | plain-spoken, welcoming, principled, playful |
| Spelling | US English |
| Headings | sentence case |

- Explain simply first: 'in plain English' (p.4)
- Write as we, to you (p.4)
- Sentence case headings; US English (Magazine)
- Active voice, present tense, imperative instructions (Magazine)
- Inclusive terms: allowlist/denylist, primary/secondary (Magazine)
- 'Fedora Linux' for the OS; 'the Fedora Project' for the community (observed)
- For third-party uses: ® on first prominent mention plus the attribution statement (trademark guidelines); Fedora's homepage carries neither
- Don't use 'whitelist', 'blacklist' or 'master/slave' (Magazine)
- Don't pluralize, abbreviate or turn 'Fedora' into an acronym (trademark guidelines)
- Don't write 'Redhat' or 'RedHat' (Magazine)

Not published: brand voice or tone guide; word list for marketing copy.

Real examples, to look at on Fedora's own pages (not for reuse):
- 'What is Fedora?' in formal then plain English: guide.pdf p.4
- The purple DVDs story: rules told with humor: guide.pdf p.14

Sources: guide.pdf p.4-5, p.14, p.26, https://docs.fedoraproject.org/en-US/fedora-magazine/writing-guidelines/, https://docs.fedoraproject.org/en-US/legal/trademarks/, https://docs.fedoraproject.org/en-US/project/

## Logo: rules

One logo family: the Infinity f (a single infinity-stroke lowercase f) knocked out of the bubble, beside or above a rounded lowercase 'fedora' wordmark. Default is horizontal in New Fedora Blue on white. Variants: one-color black and white, vertical, vertical gradient mask, one-color vertical, and four dark-background versions shown on black tiles. Secondary marks: Fedora Remix (nine colorways), edition logos, Magazine logo, and app/team sub-logo templates.

Why it works: The logo appears on apps, web, shirts, booth cloths, banners and print; small changes compound across a huge community, so consistency is what lets it be taken seriously (p.6, paraphrase).

|  |  |
|---|---|
| Default | Horizontal, New Fedora Blue #51A2DA on white |
| Mark | Infinity f knocked out white from the bubble |
| One-color | Black #000000 or white #FFFFFF |
| Dark grounds | Four variants shown on black |
| Clear space | not published |
| Minimum size | not published |
| Files | SVG on fedoraproject.org; PNG on docs; masters on Design GitLab |

- Use the horizontal default logo wherever it fits; it's the preferred version (p.7)
- Use the vertical logo where the space is square or tall (p.7)
- On dark grounds use a dark-background variant or the one-color white (p.7)
- Use one-color black or white where color reproduction is limited (p.7)
- Get logos only from the official sources, never a search engine (p.10)
- Edition, app and team logos follow the published templates; request new ones via the Design team's GitLab (p.8-9; brand page)
- Fedora Remix only marks derived work, with your own brand more prominent (trademark guidelines)
- On community and business sites, any Fedora logo links to https://fedoraproject.org/ (trademark guidelines)
- Don't adjust any of the logos (p.11)
- Don't switch the colors, e.g. purple bubble with orange wordmark (p.11)
- Don't place the logo on a similarly colored background, such as New Fedora Blue on light blue (p.11)
- Don't rearrange elements, e.g. wordmark before the bubble (p.12)
- Don't stray from the palette, e.g. pure electric blue (p.12)
- Don't stretch or distort the logo (p.12)
- Don't make your own variant, e.g. a plain f in a bubble with a bold wordmark (p.13)
- Don't add a hat: 'We don't do hats either' (p.13)

Not published: clear space; minimum size; gradient-mask color stops; logo construction grid.

Real examples, to look at on Fedora's own pages (not for reuse):
- Fedora Logo Basics: every lockup and dark-background variant: guide.pdf p.7
- Sub-project, Magazine and Remix logos: guide.pdf p.8
- Application and team logo templates: guide.pdf p.9
- Don'ts: adjust, switch colors, similar background: guide.pdf p.11
- Don'ts: rearrange, off-palette, distort: guide.pdf p.12
- Don'ts: home-made variant, hats: guide.pdf p.13

Sources: guide.pdf p.6-13, https://docs.fedoraproject.org/en-US/project/brand/, https://docs.fedoraproject.org/en-US/legal/trademarks/

## Color: rules

Seven named main colors with RGB, CMYK, hex and Pantone: three blues (Dark Fedora Blue, Fedora Blue, New Fedora Blue) and four Foundation hues (Freedom Purple, Friends Magenta, Features Orange, First Green). Each, plus a neutral ramp from black to white, comes as a five-step ramp (p.16). A separate color-blind safe set of twelve is shown with protanopia, deuteranopia and tritanopia renderings (p.17). In use: blue leads (logo, text, cover), white is the page, and each chapter takes one hue.

Why it works: A single palette keeps artwork consistent across screen, web and print; past mistakes include Fedora DVDs printing purple, hence CMYK for print (p.14, paraphrase).

|  |  |
|---|---|
| Dark Fedora Blue | #294172 · RGB 41,65,144 · CMYK 100/57/0/38 · PMS 541 |
| Fedora Blue | #3C6EB4 · RGB 60,110,180 · CMYK 100/46/0/0 · PMS 2935 |
| New Fedora Blue | #51A2DA · RGB 81,162,218 · CMYK 88/20/0/0 · PMS 299 |
| Freedom Purple | #A07CBC · RGB 160,124,188 · CMYK 46/53/0/0 · PMS 2087 |
| Friends Magenta | #DB3279 · RGB 219,50,121 · CMYK 0/100/0/0 · PMS 226 |
| Features Orange | #E59728 · RGB 229,151,40 · CMYK 0/36/100/0 · PMS 130 |
| First Green | #79DB32 · RGB 121,219,50 · CMYK 60/0/100/0 · PMS 7488 |
| Ramps | 5 steps per hue, 6 for neutrals (p.16) |
| Color-blind safe | #51A2DA #294172 #AFEA85 #DB3279 #F5A326 #B193C8 #38BC3B #3C6EB4 #EB7434 #603E79 #FFD117 #AAD0EE (p.17) |
| Proportions | not published |

- Use only the palette: main colors, their published ramps, or the color-blind safe set (p.12, p.15-17)
- Use the CMYK values for professionally printed collateral and objects: banners, T-shirts, hats, stickers (p.14)
- Pantone references for spot color: 541, 2935, 299, 2087, 226, 130, 7488 (p.15)
- Text on white in Dark Fedora Blue; on tinted renders and dark blue, white (observed in the guide)
- Pick from the color-blind safe set when hue must carry meaning, such as charts (p.17; application is our reading)
- One Foundation hue per piece or section, with blue as the anchor (observed: chapter tints)
- Don't stray from the palette (p.12)
- Don't print from RGB or hex: blue comes out purple (p.14)
- Don't recolor the logo in a Foundation hue (p.11)

Not published: color proportions; contrast pairings or ratios; names for ramp steps; CMYK/Pantone for ramp steps and the color-blind set.

Do and don't:
- Do: "It's Your Operating System". White Montserrat on the Fedora blues: the homepage hero (observed 2026-10-31).
- Don't: "It's Your Operating System". Blue on blue: the guide bans the logo on similarly colored grounds.
- Do: "Learn More". New Fedora Blue button, white Open Sans: the edition-card CTA (observed 2026-10-31).
- Don't: "Learn More". Foundation hues are accents for campaigns and mascots, not the homepage's working CTA color (observed 2026-10-31).

Real examples, to look at on Fedora's own pages (not for reuse):
- The Main Palette as one spectrum, with RGB, CMYK, hex and Pantone: guide.pdf p.15
- Different Variants: the ramps: guide.pdf p.16
- Color-blind safe palette with P/D/T renderings: guide.pdf p.17

Sources: guide.pdf p.14-17, https://docs.fedoraproject.org/en-US/project/brand/

## Typography: rules

Two open faces: Montserrat for titling and headlines (also the Editions logos), Open Sans for body copy, each shown in Light, Normal, Semi-Bold, Bold and Ultra-Bold with italics. The booklet sets titles in white or Dark Fedora Blue Montserrat SemiBold and running text in Montserrat Light, justified. fedoraproject.org uses Montserrat 600 for the 60px hero and Open Sans 400 for copy (observed).

Why it works: Both are openly licensed and freely distributable, which suits a free software project and its volunteers (p.18, paraphrase).

|  |  |
|---|---|
| Display | Montserrat, SemiBold 600 (site) · OFL |
| Body | Open Sans, Regular 400 · OFL |
| Weights shown | 300, 400, 600, 700, 800 + italics (p.19) |
| Sizes and leading | not published |

- Montserrat for titles and headlines (p.18)
- Open Sans for body text and copy (p.18)
- Edition, app and team names in uppercase Montserrat beside the logo (p.8-9)
- Sentence case for headings in editorial (Magazine guidelines)
- Don't swap in other fonts on Magazine featured images (Magazine guidelines)
- Don't set the wordmark in Montserrat: the 'fedora' wordmark is its own drawing (p.7, our reading)

Not published: type scale; line height; tracking; monospace face.

Real examples, to look at on Fedora's own pages (not for reuse):
- Typography recommendation: guide.pdf p.18
- Open Sans (orange bubble) and Montserrat (magenta bubble) weights: guide.pdf p.19

Sources: guide.pdf p.18-19, https://fedoraproject.org/ (observed 2026-10-30)

## Graphic elements: rules

Three recurring elements: the bubble shape (badges, swatches, tabs, markers), the tinted 3D render of floating logos (full-bleed openers, header bands), and pill-shaped hex labels nested under bubble tabs on the ramp pages. Chapter openers are full-bleed renders; content pages are white with a render band across the top.

Why it works: Reusing the logo's own shape and 3D-rendered logos as texture makes every page recognisably Fedora without adding new motifs (our reading).

|  |  |
|---|---|
| Bubble | circle with one square corner |
| Header band | about 20% of page height (observed p.5) |
| Render tint | one palette hue per render |
| Hex label | white pill with a colored outline (p.16-17) |

- Use the bubble as the container for badges, chips and markers, in one palette color with white content (p.5, p.15, p.19)
- Use a render tinted in one palette hue as a background or header band (p.1-26)
- Keep content pages white below the band (observed)
- Don't invent new container shapes beside the bubble (our reading of 'do not make your own variant', p.13)
- Don't combine several hues in one render

Real examples, to look at on Fedora's own pages (not for reuse):
- Four Foundations badges and header band: guide.pdf p.5
- Cover: logo on the blue-tinted render: guide.pdf p.1
- The untinted 3D render used behind chapter openers: guide.pdf p.11

Sources: guide.pdf p.1-26

## Iconography: rules

Only the Four Foundations pictograms: solid white glyphs (open hands for Freedom, two figures for Friends, gears for Features, a trophy for First) in their bubbles, labelled in bold uppercase with a full stop. The website uses Bootstrap Icons and Font Awesome (observed).

Why it works: One solid, friendly glyph per value reads at badge size (our reading).

|  |  |
|---|---|
| Style | solid white |
| Grid, stroke, sizes | not published |

- White solid glyph centered in a Foundation-colored bubble with the label below (p.5)
- Don't outline or multicolor the Foundation glyphs (our reading)

Not published: icon grid; stroke; sizes; icon library.

Real examples, to look at on Fedora's own pages (not for reuse):
- Foundation pictograms: guide.pdf p.5

Sources: guide.pdf p.5, https://fedoraproject.org/ (observed 2026-10-30)

## Illustration: rules

The community characters, mostly from the 2021 Fedora Characters Revamp: Panda (general mascot, once the 404/500 helper), Badger (Fedora Badges mascot), Beefy (general mascot, Fedora 17 release name, mustard as progress) and Colúr (Flock mascot, 2022, a pink-necked green pigeon). Loose hand-drawn line, flat fills, many poses.

Why it works: Mascots give the community a friendly face and in-jokes people share (Beefy 'became a meme', p.23, paraphrase).

|  |  |
|---|---|
| Characters | Panda, Badger, Beefy, Colúr |
| Style | hand-drawn line, flat color |

- Characters may be used in different projects (p.20)
- Match the character to its context: Badger for badges, Colúr for Flock, Panda and Beefy as general mascots (p.21-24)
- Use the published poses
- Don't redraw the characters in another style (our reading)

Real examples, to look at on Fedora's own pages (not for reuse):
- Panda pose sheet: guide.pdf p.21
- Badger pose sheet: guide.pdf p.22
- Beefy pose sheet: guide.pdf p.23
- Colúr pose sheet: guide.pdf p.24

Sources: guide.pdf p.20-24, https://docs.fedoraproject.org/en-US/project/brand/

## Photography: rules

The guide publishes no photography direction and contains no photographs; its imagery is 3D renders and drawings. The homepage uses edition marks and product imagery, no people photography in the fold (observed).

Why it works: Not published.

|  |  |
|---|---|
| Photography | not published |

- Prefer the tinted renders, edition marks and characters over stock photos (our reading)

Not published: photography style; subjects; treatment.

Sources: guide.pdf p.1-26

## Interface and layout: rules

The booklet is A4 portrait (observed from page size). Openers: full-bleed tinted render, left-aligned white title and text in the middle of the page. Content pages: a render band across the top fifth with the white title at its lower left, then white with Dark Fedora Blue Montserrat on a wide left margin. Web layout comes from the homepage anatomy step.

Why it works: A strong colored band per chapter tells the reader where they are; the white page keeps the rules readable (our reading).

|  |  |
|---|---|
| Format | A4 portrait (observed) |
| Header band | about 20% height (observed) |
| Grid, margins | not published |

- Header band plus white body for content; full-bleed render for openers (observed)
- Left-aligned titles (observed)

Not published: grid; margins; spacing scale; web components.

Real examples, to look at on Fedora's own pages (not for reuse):
- Chapter opener layout: guide.pdf p.4
- Content page layout: guide.pdf p.9

Sources: guide.pdf p.1-26

## Rules: rules

The guide's hard rules are about the logo and color; the trademark guidelines add legal rules for any use of the name and marks.

Why it works: Red Hat must police the marks on behalf of the community, and the logo only works if it stays consistent (trademark guidelines; p.6, paraphrase).

|  |  |
|---|---|
| Trademark owner | Red Hat, Inc. |
| Overseen by | Fedora Council |
| Logo help | logo@fedoraproject.org |

- Use only official logo files, untouched (p.10-13)
- Use only palette colors; CMYK for professional print (p.12, p.14)
- Montserrat headlines, Open Sans copy (p.18)
- Community and business sites: link any Fedora logo to fedoraproject.org and state non-affiliation where required (trademark guidelines)
- Merchandise needs Council permission (trademark guidelines)
- Fedora Remix only for derived work, your brand more prominent (trademark guidelines)
- Third-party uses: exact trademark form, ® on first prominent mention, attribution statement (trademark guidelines)
- Unsure? email logo@fedoraproject.org or file a Design team ticket (p.26)
- Don't imitate Fedora's distinctive trade dress for a non-Fedora site without permission (trademark guidelines)
- Don't use Fedora in your own product, company or domain name (trademark guidelines)
- Don't use logos found on a search engine (p.10)

Real examples, to look at on Fedora's own pages (not for reuse):
- Trademark notice and credits: guide.pdf p.2

Sources: guide.pdf p.2, p.10-13, p.26, https://docs.fedoraproject.org/en-US/legal/trademarks/

## Applications

| Format | What | Source |
|---|---|---|
| software and web | The logo is used across software applications and web sites; app and team logos follow the Design team's templates. | https://docs.fedoraproject.org/en-US/project/brand/ |
| print and merchandise | T-shirts, booth tablecloths, banners and stickers, printed in CMYK so the blue doesn't come out purple. | https://docs.fedoraproject.org/en-US/project/brand/ |
| derived work | The Fedora Remix mark labels content derived from Fedora, in nine published color variants. | https://docs.fedoraproject.org/en-US/project/brand/ |

## By format

How our engine applies Fedora's system to each format. This is our recipe built from their rules, not something Fedora publishes. Level = how much Foundation color and render texture the format carries (0 plain blue-and-white, 5 full tinted render, multiple hues and a mascot). Loudness runs 0 (nothing but the essentials) to 5 (the signature moves at full volume).

| Format | Loudness 0–5 | Must appear | What varies |
|---|---|---|---|
| Landing page | 3 | Build it the way fedoraproject.org is built (kit.spec.page from the anatomy step): blue gradient hero with the white horizontal logo top left, Montserrat 600 Title Case hero headline in white, Open Sans lead, New Fedora Blue / Fedora Blue / Dark Fedora Blue as the working colors, white or light sections below, the Red Hat sponsor bar at the foot of the footer (no trademark line on the homepage, observed 2026-10-31) | Which editions or sections appear; a Foundation hue as a section accent; a mascot in a supporting role |
| Slide deck | 3 | Section openers as a full-bleed render tinted in one Foundation hue with white Montserrat title; content slides white with Dark Fedora Blue type; horizontal logo, untouched | Which Foundation hue per section; bubbles as bullets or stat badges |
| Social post | 4 | One Foundation hue or brand blue as ground, white Montserrat headline, logo from official files, palette only | Mascot, render texture, which hue |
| Print and merchandise | 2 | CMYK or Pantone values only (p.14-15); official logo; Council permission for merchandise | Ground color and mascot |
| Event booth banner | 4 | Large horizontal logo on white or a dark-background variant on Dark Fedora Blue; CMYK print; Colúr for Flock events | Foundation hue band, render texture |
| Docs or Magazine article | 1 | Magazine writing rules: sentence case, US English, active voice; featured images from the provided assets and fonts only | Featured image hue |
| Team or app logo | 0 | Published sub-logo template: logo or bubble with the name in uppercase Montserrat, Dark Fedora Blue; requested through the Design team | Horizontal or vertical template |

## Checks before anything ships

- **Logo hidden**: Cover the infinity-f. It should still read as Fedora: a blue gradient field with a diagonal cut, white Montserrat Title Case headline, Open Sans copy, and the blue release circle.
- **Swap test**: Put another Linux distribution's logo on it. If the Fedora blues, the edition cards with their own marks and the plain, community-first copy don't feel out of place, it's generic, and it goes back.

## Make it your own

Keep the system: color roles and proportions, type, layout, components, the signature moves, the voice traits and rules. Replace everything that is Fedora's own: name and logo, positioning, pillars, proof, taglines, boilerplate and any real line quoted above. kit.json lists these under make_it_yours.

## Not published

- Logo clear space: not published
- Logo minimum size (print or screen): not published
- Gradient-mask logo color stops: not published
- Color proportions (how much blue vs Foundation hues): not published
- Contrast pairings or WCAG ratios for text on palette colors: not published
- CMYK and Pantone values for ramp steps and the color-blind safe set: not published (hex only)
- Type scale, line height and tracking: not published (site sizes are measurements)
- Monospace face: not published
- Icon grid, stroke and sizes: not published; only the four Foundation glyphs are shown
- Photography direction: not published
- Motion: not published
- Layout grid, margins and spacing: not published
- Brand voice or tone guide: not published (voice rules come from the Magazine writing guidelines and trademark guidelines)
- An official tagline: not published (homepage lines are observed, not designated)
- Web components (buttons, cards, nav): not published in the guide; the anatomy step measures the homepage
- fedoraproject.org also uses colors outside the guide palette, e.g. Tailwind-style greys #374151 and #111827 and a lighter blue #60A5FA (observed in the measure step, 2026-10-30); the anatomy step decides how to record them

Logos and reference images belong to Fedora. Look at them on Fedora's own pages; don't reuse them.